Assortment and Promotion Analytics
Optimize assortment and plan more impactful promotions to stay ahead of the competition.
Increase your customers’ value and drive growth intelligently
NIQ Activate’s Assortment and Promotion Analytics solution provides AI-powered insights to assess the impact and incremental value of past promotions, and to plan future ones intelligently.
It also enables you to tailor your assortment strategy by leveraging NIQ’s market-level data and your customer purchasing behaviors and combinations, in full collaboration with your suppliers.
- Activate promotions that work
- Develop customer-driven assortments
- Empower suppliers to increase promotion funding
1
Out-of-box intelligent reports
Gain the right insights, powered by granular customer, category, and store-level data.
2
Predictive simulations
Leverage always-on predictive models and what-if scenario simulations for more efficient assortments.
3
Supplier collaboration portal
Drive better joint business planning with suppliers through one ‘source-of-truth’.
Analysis
Achieving 11% incremental growth amidst consumer recession with assortment optimization
22 March 2023, 4 mins read
Success Story
Pricing and Promotion: Achieving 6% sales growth in a competitive market
21 June 2023 , 3 mins read
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022 , 5 mins read
Tips & tricks to take personalization to the next level
Watch the on-demand webinar to learn:
- The key metrics to watch when building your personalization program
- How can you optimize your marketing efforts by predicting demand, and understanding customers’ preferences
- The value of personalization in action, real life use case from our customers
