Education
Advanced Analytics for Pricing and Revenue Management
Maximize profitability, eliminate wasteful trade spend and ensure the right price and promotion strategy with more granular data and precise recommendations.
Upcoming Webinar
Overcoming Inflationary Pressures: How FMCG Players Can Adapt and Drive Profitable Growth
Join our NielsenIQ experts as they offer guidance on how to balance the pricing and promotion strategy throughout the year. This will be a cross-regional webinar you don’t want to miss!
EE, WE & LATAM
Date: Wednesday, April 26th
Time: 3 pm UK – 8 am MX
APAC, INDIA & MEA
Date: Wednesday, May 10th
Time: 9 am TR – 2 pm SG
1
Optimize pricing strategy and execution
Understand volume drivers and timing to identify optimal every day and promotional price points and maximize profits
2
Improve promotional performance
Translate shelf and pricing strategy into account-specific tactics to ensure profitable promotions
3
Artificial intelligence
A.I. capabilities uncover new opportunities faster by eliminating guesswork and reducing time spent trying to optimize pricing, promotions, and trade spend.
- Pricing and Revenue Management
Get actionable insights with easy-to-use advanced analytics solutions designed for your needs
01
NielsenIQ revenue optimizer
Develop the best price and promotion strategy to drive revenue and margin growth.
02
Maximize your revenue
Learn more about other solutions that can help you uncover the story behind your revenue to pursue opportunities for growth.
03
Refine
your assortmentDefine and build a product mix that meets the needs of a diverse range of consumers.
The Year of Price and Inflation
Watch our latest on-demand session with POI, with the participation of Abraham Neme, Global Head BI and Analytics at Beam Suntory, Bennett Cox, Advanced Analytics at NielsenIQ, and Marion Marchenoir, Revenue Management Analytics at NielsenIQ as they explore how to create and drive a winning revenue growth mindset. You’ll learn how your business can manage the risks and create opportunities despite the uncertainty.
Solutions always-on
Get ahead of the competition taking your analysis to the next level. Advanced Analytics can help accelerate your growth.
