Refine
your assortment

Define and build a product mix that meets the needs of a diverse range of consumers.

Overview
Overview

Balancing your priorities without jumping through hoops

Keeping all your products afloat and reaching the right customers can feel like a high-wire act. Setting a solid foundation that aligns to your end-customer will keep your assortment centered and steady.

Person refining their assortment
Solutions
Solutions

NielsenIQ Connect

Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.