Enhance the quality of your product content on Ingram Micro
Ensure full coverage and optimize sales with the NIQ Brandbank solution.
Succeeding as a vendor on Ingram Micro
In order to thrive as a vendor on Ingram Micro, it is imperative to have a cutting-edge data solution that efficiently handles and organizes your diverse range of products.
The NIQ Brandbank Solution
NIQ Brandbank has created an automated system that enables the flow of highly accurate, complete, and normalized product content from the NIQ Brandbank CMS (Content Management System) to Ingram Micro. Our SpexAccess platform will enable you to have control and insight into all products showing on IM’s global sites. This data includes:
- Product descriptions
- Feature benefit bullet points
- Normalized product attributes
- Rich media elements including A+ pages, AR, multiple images and videos
All data is imported into the new Ingram Micro Xvantage System (X4V) taxonomy in all languages available.
Hands-Free Content Syndication
Ingram Micro is continually improving its product definitions which requires its partners to keep their existing product mappings up to date. NIQ Brandbank creates and maintains the mapping from our product schema to the Ingram Micro X4V schema, lifting the burden from the vendor.
NIQ’s SpexAccess platform enables full coverage of your active catalog on all of Ingram’s global sites, ensuring there are no SKUs with missing data.
Improve the Customer Experience
NIQ Brandbank provides the ability to enhanced content to give your consumers an exceptional buying experience on the IM purchasing platform. Good content will allow for an optimal shopping experience, increasing sales and conversions.
Support and Feedback
NIQ Brandbank’s support teams are ready to answer any questions you have while keeping you fully informed throughout the process from start to finish. And any updates are made rapidly.
Ingram’s Xvantage X4V platform
Ingram’s new AI-powered platform, Xvantage, accelerates the experience for both Ingram’s esteemed customers and vendors by delivering enhanced functionality. With the power of artificial intelligence, Xvantage personalizes the journey for partners, empowering them to create innovative solutions while reducing time to market and driving profitability to new heights.
What are the benfits?
Faster Time to Market
Get your product listed on Ingram’s website in days instead of weeks or months. Updates to existing products are often realized in minutes allowing your products to be marketed with complete and accurate product data. Updates to your product content can be made at any time.
Increase Conversions
By utilizing NIQ Brandbank, Ingram’s shopping relevance and conversions are significantly enhanced as it presents your products with comprehensive benefits and details that empower consumers to make well-informed purchasing decisions. Exceptional product content not only drives sales but also amplifies customer satisfaction.
Performance Analytics
Receive unique, powerful analytics exclusive to Ingram Micro members to understand how your products are performing in search across the IM site. This is in addition to the existing analytics and insight provided to SpexAccess users.
Unlock your potential as a top vendor on Ingram Micro today.
From conception to integration with NIQ Brandbank.
