Commentary
NIQ Multicultural Measurement
Investing to better understand diverse consumer groups.
Multicultural populations are growing
The rapid diversification of the US is accelerated by population growth and favorable demographics. By 2040, nearly 50% of the US population will be multicultural, representing over $5T in buying power.
Understand new growth opportunities
Identify trends and purchasing behavior to drive innovation
Unlock invaluable insights through increased multicultural market coverage
NIQ Multicultural Measurement
Investing to better understand diverse consumer groups.
Equitable representation and practices
Products
Strategic investments in measurement capabilities
Programs
NIQ Beauty Trailblazer
Partnerships
Feeding America Naturally Network
1
100+ Multicultural Markets
Uncover white space opportunities and accurately reflect the full view of the multicultural consumers’ journey, purchases, and preferences for densely populated markets that are increasingly more multicultural.
2
Equitable Panel Representation
Identify meaningful diversity habits and distinct behaviors that result in stronger strategies with greater returns.
3
Inclusive Consumer Intelligence
Depict and predict performance, preferences and trends among key multicultural groups that create major market shifts.
4
Key needs and challenges
Recognize social justice and conscious consumer trends that act as drivers of purchasing and loyalty.
Trailblazer Pro Bono Program that creates equity in access to big data sets for minority-owned businesses
01
LGBTQ+ consumers
02
Asian American Consumer Engagement
03
Black consumer influence and impact
04
The Evolving Hispanic Consumer
01
Feeding America To raise awareness about food insecurity
02
