NielsenIQ Insider

Unveiling the full view of the FMCG industry and how to create value with consumers of the future.

About

Growth

Data

Consumers

In the ever-evolving landscape of consumer goods, there are three crucial elements that drive success and innovation: growth, data, and consumers. These factors combined, shape the pursuit of sustainable growth.

NielsenIQ Insider is an exclusive programme designed to drive engagement within the FMCG industry to help leaders and brands identify, prioritise and build sustainable growth.

Event Series

London – September, 2024

Our 2024 event will take place on Tuesday the 17^th September at The Gherkin building in London. Alongside revealing the results to our 2024 C-suite survey, we will be uncovering strategic insights on how to unlock consumption in the years ahead – from consumer understanding to personalization and optimizing strategies in a digital first world.

Find out more

Paris – September, 2023

In its first edition, NielsenIQ Insider Paris brought together senior FMCG leaders to the iconic Eiffel Tower, deep-diving into the key market challenges faced, exploring what’s shaping FMCG, and how to create and sustain growth through data and positive disruption.

Attendees also had the opportunity to hear from Ioanna Erhan, Senior Director of West Europe for LinkedIn, and Cansu Sever, Regional E-commerce Director for Coca-Cola Icecek, for an exciting panel discussion titled “Pathways to growth”.

View previous series

C-suite Survey

Consumer Evolution

In 2023, NielsenIQ Insider surveyed 129 senior FMCG leaders from CEOs to CMOs in the first of its kind looking into the constraints facing the industry – and provided insights on ways to turn constraints into growth opportunities, while introducing topline findings covering:

The compounding impact of inflation amongst FMCG manufacturers – while balancing the need to invest in omnichannel as a source of growth
The decrease in consumption amongst consumers including change in behaviour
How leaders are facing these challenges while maintaining a customer-centric approach

Top four insights

The Change Game

The need for change is reactionary to inflation, yet taking a more strategic, long-term approach can have a powerful, compounding effect on ROI.

Significantly more respondents working in manufacturing (83%) than in retail (52%) say that inflation is a hot topic. Supply chain is also discussed significantly more among those in manufacturing (56%) than retail (24%).
Consumption means deeper “customer promise”

Consumption declines mean a change in a need to build “customer promise” at its core, emphasising value proposition and enhancing customer experience.
Leading the change Data + Insights = Growth

Data-driven marketing and insights play a crucial role in the growth of FMCG brands by enhancing consumer understanding, enabling personalisation, optimising marketing spend, and fostering innovation.
Challenges at the top – creating beautiful constraints

The top expected change in consumer behaviour in the next few years is an increase in online shopping. By embracing digital transformation, brands can establish a strong online presence, optimise their e-commerce platforms, and leverage data analytics to gain insights into consumer behaviour.

Health-related initiatives are the most important corporate social responsibility initiatives for brand growth, which presents an opportunity for FMCG marketers to create new growth avenues. Brands can respond to consumer demands for healthier products by reformulating existing offerings or introducing innovative, health-focused product lines.

NielsenIQ Insider survey report

The first edition of NielsenIQ Insider delivers perspectives of senior FMCG leaders from around the world on consumer evolution and the future FMCG growth trends.