NIQ Perspectives

Consumer and Market Insights

Stay informed with NIQ Perspectives, where experts dive into the latest consumer trends, key insights, and market shifts across various categories in the CPG landscape. 

March 2025
March 2025

Store Brands Are Redefining Standards & Outpacing Traditional Name Brands

Easter 2025: Understand Consumer Intentions For This Easter

Revitalize C-Store Traffic to Become a Prepared Food Destination

warehouse worker carrying a stack of egg cartons
Rising Egg Prices: Understand How Egg Prices Are Impacting Sales

Side view of a young Caucasian woman doing her shopping in supermarket
PepsiCo Acquires Poppi: Understand The Impact of This Acquisition
February 2025
February 2025

mother and daughter reading product labels
Potential SNAP Benefit Reductions: What it Means for Families in 2025

woman making green smoothie
New Year Resolution Check-Up: Understand Healthy Eating Goals for 2025

Woman with red hair and black shirt working on laptop in a warehouse
Tariffs Announced: Understand How Tariffs Will Impact Shoppers
January 2025
January 2025

Assorted Candy
The Case of Red Dye #3: Understanding the Impact of the New Food Ban

family watching a football game
Super Bowl 2025: Understanding Shopping Preferences & Spending

pile of conversation hearts
Valentine’s Day 2025: Understanding the Shopper Market
Q4 2024 Vertical Summaries
Q4 2024 Vertical Summaries

woman grabbing spices out of pantry
Q4 Pantry Full View

Arranged vegetables on trays and plates
Q4 Fresh & Protein Full View

women unloading dishwasher
Q4 Home Care & GM Full View

woman eating a protein bar
Q4 Sweets & Snacks Full View
Additional Insights

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