Stay informed with NIQ Perspectives, where experts dive into the latest consumer trends, key insights, and market shifts across various categories in the CPG landscape.
This Perspective reveals fragmented Easter behaviors, channel consolidation to mass and ecommerce, and how pricing dynamics reshape chocolate and basket decisions.
NIQ’s latest Perspective discusses why super-premium chocolate grows dollars and units by recruiting new buyers, not just trading up existing ones.
Our latest NIQ Perspective uncovers the forces redefining how households with children shop, spend, and influence category performance.
Flu season spikes demand for hydration and immunity-supporting beverages—October is key for brands to activate wellness-driven sales.
Energy drinks are evolving into all-day rituals. Download NIQ’s Perspective to discover how shifting habits and repeat buyers fuel momentum.
Instant coffee is experiencing growth, fueled by Gen Z and Millennials seeking convenience and value. Explore how bold innovation and smart pricing are turning this pantry staple into a rising star.
Horse care is on the rise. Explore buyer growth and market shifts shaping the Year of the Horse in pet care.
NIQ’s latest Perspective reveals how cat products are outperforming all species in omnichannel sales and how evolving feeding habits reshape demand.
This Perspective uncovers how pet‑care subscription sales, a significant share of category dollars, are approaching a plateau.
Discover how Gen X pet parents are driving growth in the pet care industry. From increased spending to a shift toward mid-size and emerging brands, our latest insights reveal why Gen X is the …
Fresh dog food is driving growth in a declining category. Discover how transparency, wellness, and in-store sales are reshaping pet nutrition.
Fresh fruit is driving bigger baskets and more frequent trips. Download NIQ’s Perspective to explore how freshness, variety, and access fuel growth.
Rising beef prices are shifting shopper habits. Learn how smart pricing can keep meat buyers engaged.
Premium butter is thriving despite inflation. Learn how quality, claims, and smart assortment drive growth.
“In its most significant grocery initiative since acquiring Whole Foods in 2017, Amazon now allows shoppers in over 1,000 cities to add perishable items to their same-day Amazon.com orders. …
Private-label cream cheese is surging. Discover how brands can win with innovation and convenience.
Cottage cheese is back, with bold, snackable innovation leading the charge. Download NIQ’s full Perspective to explore the next wave of dairy growth.
This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories.
Book a Strategy Call Our latest NIQ perspective reveals how government scrutiny of seed oils is creating new regulatory exposure for formula brands. Understanding these shifts now is …
This Perspective uncovers how shifting birth rates and changing consumer priorities are reshaping baby feeding growth pockets.
Book a Strategy Call This Perspective uncovers how seasonal household categories—like dishwasher detergent, napkins, aluminum foil, and wax paper experience steep post‑holiday declines …
This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories.
Horse care is on the rise. Explore buyer growth and market shifts shaping the Year of the Horse in pet care.
Book a Strategy Call Our latest NIQ perspective reveals how government scrutiny of seed oils is creating new regulatory exposure for formula brands. Understanding these shifts now is …
This Perspective reveals fragmented Easter behaviors, channel consolidation to mass and ecommerce, and how pricing dynamics reshape chocolate and basket decisions.
Our NIQ Perspective reveals why early January softness masks demand: storm driven spikes, wellness–value tradeoffs, and SNAP access barriers reshaping F&B buying.
NIQ’s latest Perspective reveals how cat products are outperforming all species in omnichannel sales and how evolving feeding habits reshape demand.
NIQ’s latest Perspective discusses why super-premium chocolate grows dollars and units by recruiting new buyers, not just trading up existing ones.
This Perspective uncovers how shifting birth rates and changing consumer priorities are reshaping baby feeding growth pockets.
For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.
