NIQ Perspectives

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Mother’s Day Confectionery Trends: What Drives Growth and Gifting Decisions

Mother’s Day shows how CPG brands can protect premium growth by delivering emotional clarity, not more choice

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NIQ Perspective: Designing for Demand During Uncertainty

Explore how inflation, global conflict, and shopper caution are reshaping food and beverage demand, trips, and value decisions

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NIQ Perspective: The Credibility Economy 

Discover how trust, verification, and third‑party validation are reshaping FMCG growth, pricing, and shelf performance

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NIQ Perspective: Good for you, built for the planet. 

Good-for-you sustainable food and beverage growth insights show how health and planet claims drive FMCG demand, pricing power, and brand choice

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NIQ Perspective: Think beyond the basket—win the Easter 2026 occasion with precision and execution

This Perspective reveals fragmented Easter behaviors, channel consolidation to mass and ecommerce, and how pricing dynamics reshape chocolate and basket decisions

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NIQ Perspective: Why Super-Premium Chocolate Is Growing Despite Price Pressure

NIQ’s latest Perspective discusses why super-premium chocolate grows dollars and units by recruiting new buyers, not just trading up existing ones

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NIQ Perspective: How Affordability Is Rewriting America’s Food Equation 

Our latest NIQ Perspective uncovers how affordability pressures are permanently altering value perceptions, shopping behaviors, and channel performance across FMCG

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NIQ Perspective: How U.S. parents are rewriting the FMCG playbook

Our latest NIQ Perspective uncovers the forces redefining how households with children shop, spend, and influence category performance. 

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NIQ Perspective: Horse Products Are the Next Growth Engine in Pet Care

Horse care is on the rise. Explore buyer growth and market shifts shaping the Year of the Horse in pet care

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NIQ Perspective: How Cat Parents Are Driving the Next Wave of Pet Care Growth

NIQ’s latest Perspective reveals how cat products are outperforming all species in omnichannel sales and how evolving feeding habits reshape demand

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NIQ Perspective: Plateau or Pivot? The Future of Pet Care Subscriptions 

This Perspective uncovers how pet‑care subscription sales, a significant share of category dollars, are approaching a plateau

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Gen X: The Underdog Generation Driving Pet Care Growth

Discover how Gen X pet parents are driving growth in the pet care industry. From increased spending to a shift toward mid-size and emerging brands, our latest insights reveal why Gen X is the

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Fresh Food, Fresh Thinking: The Pet Industry’s Next Big Shift

Fresh dog food is driving growth in a declining category. Discover how transparency, wellness, and in-store sales are reshaping pet nutrition

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Fresh Fruit Is A Breakfast Staple & Basket Builder

Fresh fruit is driving bigger baskets and more frequent trips. Download NIQ’s Perspective to explore how freshness, variety, and access fuel growth

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Fresh beef inflation opens the door for alternatives

Rising beef prices are shifting shopper habits. Learn how smart pricing can keep meat buyers engaged

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Butter’s spread widens with inflation

Premium butter is thriving despite inflation. Learn how quality, claims, and smart assortment drive growth

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Amazon targets grocery, adds perishables to same-day delivery

Access Global/En/Insights/Infographic//Amazon Targets Grocery Adds Perishables To Same Day Delivery reports with in-depth data, market trends, and actionable insights from NielsenIQ

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Cream Cheese Name Brands Must Earn the Upgrade

Private-label cream cheese is surging. Discover how brands can win with innovation and convenience

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Curds are the new cool

Cottage cheese is back, with bold, snackable innovation leading the charge. Download NIQ’s full Perspective to explore the next wave of dairy growth

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NIQ Perspective: How Consumers Plan Spring 2026 Home Upgrades

See how shoppers are planning spring home projects—from DIY and outdoor upgrades to smart tech—and where brands can win this season

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NIQ Perspective: Growth Challenges as U.S. Population Stalls

This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories

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NIQ Perspective: How seed oil scrutiny is reshaping infant formula decisions

Book a Strategy Call  Our latest NIQ perspective reveals how government scrutiny of seed oils is creating new regulatory exposure for formula brands. Understanding these shifts now is

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NIQ Perspective: Baby Feeding: Finding Growth Opportunities in a Declining Category

This Perspective uncovers how shifting birth rates and changing consumer priorities are reshaping baby feeding growth pockets. 

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Uncover How Everyday Positioning Unlocks Growth in Household Essentials  

Book a Strategy Call  This Perspective uncovers how seasonal household categories—like dishwasher detergent, napkins, aluminum foil, and wax paper experience steep post‑holiday declines

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NIQ Perspective: How TikTok Shop Is Reshaping Beauty eCommerce in the U.S.

This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors

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Holiday 2025 Shopper Outlook

Holiday 2025 shoppers are gifting others—and themselves. Discover top trends, timing, and categories driving seasonal purchases

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NIQ Perspective: Buzz Worthy: The High Rise of THC Beverages

Explore THC beverages growth in mainstream retail as sales surge 135%, interest expands beyond users, and liquor and convenience lead adoption channels

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U.S. Alcohol Consumption: Drinking declines, but opportunities are present

Alcohol consumption is shifting, but BevAl growth remains. Explore how premium experiences and non-alcohol options are driving change

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NIQ Perspective: Fiber Growth in Food and Beverage

Fiber is driving growth in food and beverage, as consumers seek digestive health, convenience, and products that support everyday routines

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NIQ Perspective: How Men are Reshaping Food and Beverage Growth Around Function

High-income men are reshaping food and beverage trends, prioritizing function, protein, and convenience over price and variety

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NIQ Perspective: Buzz Worthy: The High Rise of THC Beverages

Explore THC beverages growth in mainstream retail as sales surge 135%, interest expands beyond users, and liquor and convenience lead adoption channels

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NIQ Perspective: The Weekend That Sets The Season

Clear signals on how Memorial Day planning, protein-led baskets, and channel choices shape summer food and beverage demand

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Mother’s Day Confectionery Trends: What Drives Growth and Gifting Decisions

Mother’s Day shows how CPG brands can protect premium growth by delivering emotional clarity, not more choice

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Turning Up the Volume Online

Discover the omnichannel growth signals report revealing how shoppers drive value across offline, ecommerce, and quick commerce—and where growth is really happening

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NIQ Perspective: How TikTok Shop Is Reshaping Beauty eCommerce in the U.S.

This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors

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NIQ Perspective: How Consumers Plan Spring 2026 Home Upgrades

See how shoppers are planning spring home projects—from DIY and outdoor upgrades to smart tech—and where brands can win this season