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NIQ Perspectives
Consumer and Market Insights
Stay informed with NIQ Perspectives, where experts dive into the latest consumer trends, key insights, and market shifts across various categories in the CPG landscape.
Read our latest Holiday Retail Perspectives
Tradition Will Meet Intention At The Table This Thanksgiving
Thanksgiving menus shift as health and portion control trends rise, blending tradition with lighter, benefit-forward choices.
Thanksgiving Sparks A Loyalty Shakeup Across The Retail Landscape
Thanksgiving shopping shifts spark new loyalty opportunities. Discover how retailers can win with private label and digital strategies.
Precision Pricing Will Power Thanksgiving Wins This Year
Thanksgiving shoppers face rising prices. Precision pricing and smart promotions help retailers keep carts full and shoppers happy.
Thanksgiving Hosts Embrace Smart Leftover Strategies
Retailers can reduce food waste and boost engagement by promoting creative Thanksgiving leftover strategies and portion planning.
Read our latest BevAl Perspectives
Read our latest Fresh Perspectives
Fresh Fruit Is A Breakfast Staple & Basket Builder
Fresh beef inflation opens the door for alternatives
Butter’s spread widens with inflation
Amazon targets grocery, adds perishables to same-day delivery
Cream Cheese Name Brands Must Earn the Upgrade
Curds are the new cool
Read our latest Snacking and Beverage Perspectives
Read our latest Pet Perspectives
NIQ Perspectives Library
2026, The Year of Measurable Wellness?
Christmas 2025: The Shift From Impulse to Intentionality
Authenticity + Functionality + Quality is the Path to Premiumization
Bad News – Big Consequences
Packaging Sells Value At First Glance
Consumer Confidence Shaped by Transparency and Credibility
Beyond the Buck: Rethinking the Dollar Channel
Amazon’s Grocery Push Delivers Strong Growth
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For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.