Geomarketing

Answer your questions based on location and utilize your resources efficiently

Make smart decisions – be geotastic

The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.

Geomarketing helps you answer key questions, such as

Where can I generate the most turnover?
Where is my target group most concentrated?
Where do I have a strong or lacking market presence?

Such geospatial insights make it possible to develop new potential and adopt a better position in the market.

Geomarketing products

As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.

RegioGraph

The geomarketing software includes a wide range of analysis tools for visualizing your data on digital maps.

Market data

Use our regionalized market data to objectively assess your markets, sales and locations as well as uncover new potential.

Digital Maps

Visualize your data on our global digital maps to obtain deeper insights into your operating business and markets.

Geo+BranchNetworks

Location-based decisions are long-term and expensive. You must be able to set up your network efficiently and effectively to be successful.

Geo+DistributionPartner

To be successful as a manufacturer, each of your retail partners must also have high potential. How strong is your partner network?

Geo+SalesValues

Do you know your regional potential? Process your markets efficiently and exploit them in a targeted manner.

Geo+SalesTerritories

In order to operate efficiently and effectively in sales, you have to constantly adapt your structures to changes in the market and company.

Geo+TargetGroups

To be successful, you must know your target groups extremely well. Accurately localize your existing and potential customers.

Testimonials

Retailer network as well as competitor locations. To do this, we import our locations into RegioGraph to geocode and integrate this data in our map materials. This geodatabase serves as the foundation of our analyses of locations and distribution areas, among other things.

Wolfram Gräber, Tobias Schlegel | Location analysis and market research division of EURONICS Deutschland eG

As a globally adopted standard for the exchange of insurance data, CRESTA zones play a critical role in both assessing risk and communicating insights. GfK’s proven cartographic expertise and high-quality geodata ensure that this important product meets the evolving demands of the insurance industry.

Eduard Held | Head of products at PERILS

Do you know our geomarketing webshop?

Discover RegioGraph, our market data and global digital maps in our geomarketing webshop, where you can order them quickly and easily online.

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