Analysis
Geomarketing Insights
Reports, compendiums & use cases
Download our market data compendiums and studies for free to get deeper insights into the regional distribution of your target audience and more geomarketing insights:
Analysis
Free compendium: NIQ Purchasing Power for Alcoholic Beverages
Success Story
Lenovo Indonesia: A Journey of Innovation and Growth with NielsenIQ GfK
Analysis
NIQ Purchasing Power Europe 2025 compendium
Report
European retail in 2024 and 2025
Success Story
From regional sales potentials to a new sales structure
Analysis
Free NIQ compendium: Purchasing power for retail product lines, Germany 2024
Report
Map of the Month: Retail share of private consumption, Europe 2023
Geomarketing Map of the Month
Infographic
Map of the Month: NIQ Purchasing Power, Germany, Austria, Switzerland 2026
Infographic
Map of the Month: Single Households, Germany 2025
Infographic
Map of the Month: Young Households, Germany 2025
Infographic
Map of the Month: NIQ Purchasing Power, Germany 2026
Infographic
Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025
Infographic
Map of the Month: NIQ Retail Centrality, Germany 2025
Infographic
Map of the Month: NIQ Purchasing Power, Europe 2025
Infographic
Map of the Month: Baby Boomers and Generation Z, Europe 2024
Press releases
Press Releases
RegioGraph 2026 now available
Press Releases
Purchasing power of Europeans rises to 20,291 euros in 2025
Press Releases
Retail’s share of EU consumer spending falls for third year in a row
Press Releases
Europeans spend an average of 772 euros on fashion
Press Releases
RegioGraph 2025 now available
Press Releases
Purchasing power of Europeans increases to 18,768 euros in 2024
Press Releases