

Empower your decision-making and drive growth with relevant insights from one always-on platform.
Equip yourself with deep market insights and product portfolio analysis that allow you to quickly measure KPIs, gain a more comprehensive understanding of your performance, and outpace your competition.
Confidently accelerate your growth with gfknewron Market.
Identify feature gaps and optimize your product portfolio strategy with always-on access to relevant insights.
Grow your overall brand revenue with informed pricing strategy decisions that align all key stakeholders.
Tap into new markets, channels, and segments with sales tracking coverage that gives you the full picture.
Act with confidence Maximize promotional periods and outpace your competition with key insights at your fingertips.
increase in sales using rapid, proactive approach to decision making (Source: McKinsey)
of outperformers reprioritize more frequently (Source: McKinsey)
annual growth rate experienced by data-driven organizations (Source: Accenture)
Evaluate a one-page product portfolio analysis to identify growth opportunities.
Be the first to respond to market changes with alerts.
Succeed in your next move – whether you need to develop new products, enter new markets, or win new customers.
Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.
Improve operational efficiency, decision-making, profitability, and market value with a data-driven market intelligence program.
iRobot Japan uses gfknewron for data-driven decison-making
Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.
Master your market with data-driven tactical and strategic decisions.
“gfknewron provides us with the ability to quickly analyze our market positioning within the different business units we are operating in. The intuitive user interface and provided data enables us to not only assess current market and competitor development and trends, but also helps us adapt and optimize our strategies in a fast-paced environment at a glance. Furthermore, it is a great tool to uncover business potentials, especially with the support of the great team of specialists at GfK. The consumer intelligence module delivered valuable and actionable insights into the customer journey of headphone customers we would not have received from any other data source.”
“I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.”
“gfknewron Market helped us identify supply chain management gaps in important price segments. The platform not only delivered the hard facts to prove where we were losing market share in the local market, but within a few clicks, it revealed how we could receive more sales through better internal supply management. As a result, we’ve prevented market share loss in an important segment and increased our portion of the total market.”
“Based on my experience, the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed by the quality of the user experience and content and look forward to more to come.”
“gfknewron Market has given everyone at Medion access to the same high-quality intelligence, which has not only increased and broadened our use of the sales tracking data, but also enabled us to work more efficiently and accelerate the speed at which we respond to market changes.”
“gfkewron Market is my go-to solution for fast, reliable, and accurate intelligence that supports my daily decision-making.”
“gfknewron Market is a really great platform for data analysis. Firstly, it is simple and user-friendly, so getting to the valuable data is much easier. Secondly, it is much faster than other solutions, making it extremely time-efficient.”
“I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.”
“With gfknewron Market we can analyze the latest market developments fast and in-depth. The competitive analysis pinpoints exactly where we are outperformed, and it’s quick and easy to compare the features our competitors’ models offer. Evaluating market shares in different price classes and sales channels is simple, too. Overall, gfknewron Market is hugely valuable.”
“gfknewron Market offers us ultra-fast access to market information, with specific insights for each segment. The platform is both intuitive and quick. It takes us only a few clicks to compare the evolution of our market share in the Romanian market to other countries globally. Ultimately, we’re able to identify market trends faster to make quicker and better business decisions.”
Leverage the power of data-driven clarity for better, faster decisions.