Podcast
Data Optimization | Shopper Experience Platform
Unlock the full potential of your product content
Content that wins
Shoppers can’t choose what they can’t find. With optimized product data, you’ll improve discoverability, increase conversion, and stand out in crowded digital aisles.
Whether you’re aiming to lead your category or simply keep pace with evolving shopper expectations, the Shopper Experience Platform gives you the tools to succeed.
Effortless AI-Powered Content Creation
Improve Completeness with Robust Attribution
Drive Shopper Confidence and Conversion
Results that drive growth
The Shopper Experience Platform, now enhanced with an AI content assistant, helps brands create optimized product descriptions in seconds, monitor content health, and enrich PDPs with key attributes like sustainability, nutrition, origins, and certifications.
Combined with competitor comparison and content benchmarking, you can continually improve content quality, respond quickly to industry changes, and strengthen your position on the digital shelf.
1
Measure what matters
Discover your content health score to understand the strengths and weaknesses of your product content and learn what key attributes are missing.
2
Improve content integrity
Continually improve the effectiveness and integrity of your product content and top up additional attributes to accelerate discovery and diferferentiation.
3
Benchmark your products
Score against your competitor products exposing gaps in your product content and optimize to improve product placement on retailer search results.
4
Personalization at scale
Generate GEO and SEO-optimized product descriptions in seconds, validated for compliance and tailored to retailer requirements to improve your position on the digital shelf.
Case Study
Discover Muller’s journey to optimizing product content with NIQ Brandbank’s Shopper Experience Platform.
How can we help?
Connecting with your shoppers can be challenging, but we have the solution just for you. Contact us and we will work with you to optimise your product content to win online.
