Analysis
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NIQ Brandbank
Access accurate and up to date product information on 50+ million FMCG products from our API
Incomplete, inaccurate product data significantly impacts consumer behavior.
By uniting industries with our global brand-approved CPG product database, we guarantee current, accurate, and comprehensive digital product content whenever you need it.
- Boost global shopper search and engagement
- Enhance the accuracy and authenticity of your content
- Connect your business with a wider global audience
“I moved my business research to England because of NielsenIQ Brandbank. It would have been much easier for me to collect data in another country but here is nowhere else where you have that level of pristine image and quality metadata”
Anne Stephens – Founder of Key Three Data
Diet and Nutrition
Nutritional information and ingredients stated on pack of grocery products is an essential information source for powering platforms and applications that support customers in their health and dietary well being
Grocery Delivery
Allows platforms to elevate engagement with shoppers and increase basket conversion through high quality images and full back of pack data which they can surface
Shopper Rewards and Promotional Schemes
We support business owners or application providers of price comparison websites with peace of mind that the correct license to use up to date product content (images and on pack data) are in place.
Sustainability
We provide the latest on pack claims, logos, certifications and additional attributes for Environment, Social and Governance to power platforms and applications that support customers in their sustainability aspirations.
Government and Research Agencies
We provide back of pack data such as ingredients, country of origin etc for analysis of shopper purchase behaviours over time, to help ascertain insights on policy effectiveness and drive future policy considerations for public health.
Planogram and Instore Technologies
We provide access to weights, dimensions and merchandising images in a system agnostic format powering in store technologies and planogram software solutions
Insights and Analytics
We provide full up to date on pack data and images which can be used as a reference point, category or brand analysis for grocery and near grocery products being sold in the ecom space. Our content is licensed for specifically agreed use cases.
Ecommerce Websites
We provide ecom ready, manufacturer approved images, on pack data, rich media and health, wellness and lifestyle additional attributes driving customer engagement, personalisation, conversion and loyalty.
Here are just a few of the international corporations we currently work with
Instant access to FMCG product content
Operating across 39 global markets and working with over 52,000 brands, NIQ Brandbank captures over 300 attributes per product that can be syndicated across third party applications. With over 50 million brand approved products distributed globally, content licensing allows you to access rich nutritional information that can enrich a shopper’s product knowledge.
1
Flexible integration
Receive digital content via a selection of flexible integration options, ensuring constant access to NielsenIQ Brandbank’s database.
2
Access global database
Gain instant access to a global leading database of structured, reliable, rich and complete product data and images for use across your platforms.
3
Connect with the audience
Provide your audience with accurate, consistent and relevant digital product content to enrich the shoppers path to purchase.
Report
Is product content really the key to success?
How can we help?
Learn more about how you can access world class product data to drive the omnichannel experience.
