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Newscenter Article

Rethinking trade planning: experts sound off at industry conference

Sustainable shoppers buy the change they wish to see in the world

Global online grocery purchasing is up 15% in last two years, leading to an estimated U.S. $70B in additional sales online FMCG

Nielsen releases first-ever report on purchasing and viewing habits of veteran consumers

Hero image for Map of the Month: GfK Purchasing Power, Europe 2018

Map of the Month: GfK Purchasing Power, Europe 2018

Hero image for Go Beyond Point of Sale Data: Understand the Moment of Purchase

Go Beyond Point of Sale Data: Understand the Moment of Purchase

Nielsen recognizes 25 products that reshaped today’s U.S. consumer landscape

Microsoft and Nielsen accelerate retail innovation through data and AI; announce strategic alliance

Hero image for GfK’s FutureBuy® study records major leaps in US mobile shopping

GfK’s FutureBuy® study records major leaps in US mobile shopping

Hero image for Global consumers seek companies that care about environmental issues

Global consumers seek companies that care about environmental issues

Newscenter Article

Investing in sustainability research

MRI, E-Poll identify Victoria’s Secret, AARP, Herr’s as celebrity-brand alignment “winners” in key categories