Consumer Outlook: Guide to 2027
Launch: September 2026


For the teams behind the world’s brands and retailers: ask a question in plain language, get intelligence you can act on, and prove where it came from.

People are changing how they shop, but NIQ consumer intelligence reveals how people choose, so your company can adapt its strategy and stay ahead.
The future of consumer intelligence is automated, accelerated, and built on the world’s most accurate and robust data.
85%
Fewer manual reports thanks to AI automation
122T
Data records from 90 countries power NIQ’s AI
7-15x
More accurate language model when compared to GPT
Data-driven insights to power CPG manufacturer and retailer growth this year
NIQ’s ecosystem of data, emerging tech, AI and experts delivers the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.
countries measuring $7.4T of global consumer spending
products covered from more than 21M stores
categories covering FMCG, Tech & Durables, and more
data records processed per week
Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more.

At NIQ, we’re united by our shared purpose to show the world what people want. If this excites you, we invite you to join us!
We deliver the data—trustworthy, current, relevant. So you can gain the insights—measured, tracked, forecasted.