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Media Kit
Media Kit

About NIQ
About NIQ

NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most completeunderstanding of consumer buying behavior and revealing new pathways to growth. ​

NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach.Our global reach spans over 90 countries covering approximately 85% of the world’s population andmore than $7.2 trillion in global consumer spend. With a holistic retail read and the mostcomprehensive consumer insights—delivered with advanced analytics through state-of-the-artplatforms—NIQ delivers the Full View™.

NIQ Leaders

Jim Peck

Executive Chairman and CEO

Tracey Massey

Chief Operating Officer

John Blenke

Chief Legal Officer

Mike Burwell

Chief Financial Officer

Mohit Kapoor

Chief Technology and Operations Officer

Curtis Miller

Chief Strategy Officer

Shaun Zitting

Chief Human Resources Officer


Investor Relations

Visit our investor relations site for the latest financials and investor updates.

Reports & Insights
Reports & Insights

Report Resources

Everything you need to report on the latest consumer insights from NIQ.

The X Factor

How Gen X is driving trillions in consumer spending 

Download the report executive summary, press release, and video.

2025 Consumer Outlook

Future-focused insights into consumer spending and growth opportunities

Download the report executive summary and press release.

boat full of shipping crates

Time for Tariffs

What to know about tariffs and trade restrictions

Download the report executive summary.

CMO Outlook

How marketing leaders should be thinking about AI and data-driven decisioning in the year ahead

Download the report executive summary and press release.

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