Analysis
Newtopia Now 2025
August 20-22, 2025 | Denver, CO
Democratizing data insights is our way of helping brands like yours make informed, bold moves.
Visit us at booth #1221
Power Up Your Strategy with NIQ Data
Your retailer meetings deserve insights that deliver results. At Newtopia Now, we’re offering free, customized retail data from the world’s leading measurement company.
How to Power Up:
- Schedule a meeting with us.
- Receive tailored insights before your retailer meetings.
- Walk in ready to wow with NIQ’s trusted data behind you.
Why NIQ?
- The gold standard in retail data to guide your decisions
- Insights tailored to uncover your growth opportunities
- Expertise that helps you build impactful, data-driven strategies
Visit booth #1221 to learn more!
Meet BASES AI Screener
A real-time, AI-powered idea screening tool designed to help brands move faster without sacrificing confidence.
Built on NIQ’s behavioral data and enhanced with Generative AI, this new solution is how we’re helping brands stay ahead in the age of hyper-innovation.
Save Time and Money
Get access to our intuitive AI platform to generate results in just a few minutes – at a fraction of the cost of traditional screening solutions.
Identify Success Early
Prioritize early-stage innovations with BASES KPI results, drivers & barriers, and improvement recommendations, helping you identify success early and focus on the right development opportunities.
Account for Evolving Category Trends
Synthetic panels are regularly refreshed with the most up-to-date NIQ behavioral data, ensuring your innovation are evaluated in the context of the latest consumer purchasing preferences.
Stop by booth #1221 for a live demo
See NIQ on Stage
The Opportunity Imperative: Why We Have to Reimagine How We Do Business Today
Friday, August 22nd
12:15 PM – 1:00 PM
Through the lens of compelling market data and real-world insights, this session will explore how both macro forces and consumer demand are creating unprecedented business opportunities for the natural and organic products industry. From innovative collaborations and information sharing to regenerative sourcing initiatives, business leaders are proving that it’s possible to drive revenue growth while also exceeding sustainability goals. Join us in imagining a CPG industry where purpose and profit align to create resilient businesses that are prepared for tomorrow’s challenges.
Sherry Frey
VP Total Wellness
Find the Right Solution for You
- Better For™ Emerging Brands
Byzzer™: Better For™ Emerging Brands
Emerging and growth brands can try out Byzzer™ powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top-growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
- Better For™ Innovation & Growth
NIQ Strategic Analytics & Insights: Better For™ Innovation & Growth
Connecting the dots for you by bringing together subject-matter-experts to support your organization.
Understand people
Translate human insights into powerful growth strategies.
Innovate for transformative growth
Create the innovations from ideas, products, and activation that grow your business.
Build your brand for growth
Build lasting connections and manage your brand with precision.
Act on your greatest opportunties
Transform your strategies and make better business decisions to achieve executional excellence.
- Better For™ Natural Brands
NIQ Better For™ Natural Brands
Better For Segment™ solves limitations that come from the “Natural Channel” by defining and narrowing a competitive set of category disruptors and differentiated products.
Automated Definition
A clear method to classify Better For™ products versus a subjective one from competitors, enabling scalability
Full View™ of
ProductsNIQ codes for products across all channels, providing you with the total view of your category
Go Beyond
Sales DataWe’re not limited to sales data; run Better For™ analysis on pricing, assortment, consumer, and shopper insights
- Better For™ Digital Product Content
NIQ Brandbank: Better For™ Digital Product Content
NIQ Brandbank provides top-notch digital content solutions, helping brands and retailers create, manage, and distribute high-quality product content for e-commerce. Enhance your online presence and drive sales.
Activate your shopper needs from one source
Easily syndicate digital product content across more than 700 global retailers, wholesalers, and application providers to access the largest number of shoppers.
Access our vast experience and knowledge
NIQ Brandbank’s quality expertise comes through our use of global best practices and over 25 years of experience specializing in digital product content for omnichannel use across 39 markets.
Give your brand a competitive
edgeTransform shopper confidence and enable informed purchasing decisions with quality-assured digital product content, backed by an industry-leading process, technology, and automation.
- Better For™ Your Bottom Line
Financial Services: Better For™ Your Bottom Line
From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
Consumer household
panelsHomescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.
Network With Us
Denver Grocery Run @ Newtopia Now
Wednesday, August 20th, 6:00 PM – 9:00 PM
Join us at our Grocery Run during Newtopia Now to meet, get data, and connect with buyers directly!
Get ready for an evening of mixing and mingling while enjoying brand samples. Even if you aren’t sampling, bring product with you to show the buyers!
Startup CPG Discotopia
Sponsored by NIQ
Thursday, August 21st, 7:00 PM – 10:00 PM
Get ready to dance, mix, and mingle as we celebrate our Startup CPG community. Join us for a night of fun (obviously), grazing on product samples (duh), and networking at our second annual Silent Disco party! Get your disco juices flowing with an open bar from 7 pm – 10 pm (3 hours), followed by a cash bar.
Naturally Network’s 2025 Naturally Rising Pitch Competition & Awards Show
Thursday, August 21st, 4:30 PM – 8:00 PM
Naturally Network proudly presents its national Naturally Rising competition show, where 11 of the brightest emerging CPG entrepreneurs from across the US will take the stage to pitch their innovative products and compelling visions.
