Alternative data for financial services

NIQ alternative data provides hedge funds, investment banks, asset managers, private equity investors and venture capitalists with a complete and actionable understanding of the evolving global, omnichannel consumer.

NielsenIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behavior.

A complete view of global consumer behavior

As the leading provider of global retail measurement data, NIQ produces a full view of consumer behavior, with operations in 90+ markets, covering more than 90% of the world’s population, making NIQ the largest global source for alternative data. 
Whether through data feed, desktop or syndicated reports; NielsenIQ’s connected insights, and predictive analytics help you understand what’s happening now, what’s happening next, and how to best act on this knowledge.
Get unparalleled global reach with our US+Pan European ecommerce data. Use transactional e-commerce data together with our retail measurement data to get a complete omnichannel view of the market.

Get the Full View with NIQ

From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move.  Email to learn more and get your questions answered.

Overhead image of consumers buying in the large supermarket.

Access our 2023 Consumer Outlook Report

A complete and actionable understanding of the evolving global, omnichannel consumer.


Ecommerce insights and reporting

NIQ is an industry leader in ecommerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage A.I. and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.

Retail Measurement

Retail measurement sales data ​

Retail measurement sales data covers 95% of global GDP and tracks 76 million unique CPG items globally, creating advanced datasets based on market performance.

Consumer Panel

Consumer household

Homescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.