Education
Newtopia Now 2024
Reveal new pathways to growth with NielsenIQ
Stop by and see us at booth #228!
August 25 – 28 | Denver, CO
NIQ is Better For™ building successful growth strategies
NIQ passionately supports emerging CPG brands by providing an ecosystem of support that fosters creativity, collaboration, continuous learning, and growth.
Better For™ Emerging Brands
Better For™ Natural Brands
Better For™ Innovation
Better For™ Digital Product Content
Better For™ Your Bottom Line
Find the Solution for You
- Byzzer
Better For™ Emerging Brands
Emerging and growth brands can try out Byzzer™ powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top-growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
- BASES
Better For™ Innovation
From concept to launch, we help you identify the right white spaces, build a compelling proposition, optimize the product experience, and activate with high ROI marketing.
360° consumer view
Whether it’s packaging, advertising, or brand strategy, we offer comprehensive solutions that account for both the explicit (System 2) and implicit (System 1) aspects of consumer decision-making.
Proven, predictive analytics
BASES consulting is built on a foundation of tools that are validated to predict in-market outcomes.
Most experience
For 40+ years, BASES has served as the industry’s gold standard for new product launch assessment and optimization.
- Wellness
NIQ Better For™ Natural Brands
Better For Segment™ solves limitations that come from the “Natural Channel” by defining and narrowing a competitive set of category disruptors and differentiated products.
Automated Definition
A clear method to classify Better For™ products versus a subjective one from competitors, enabling scalability
Full View™ of
ProductsNIQ codes for products across all channels, providing you with the total view of your category
Go Beyond
Sales DataWe’re not limited to sales data; run Better For™ analysis on pricing, assortment, consumer, and shopper insights
- Brandbank
Better For™ Digital Product Content
The future of commerce is about putting rich, complete, and trusted content into the hands of shoppers. Now more than ever, shoppers are utilizing these tools to navigate a best-in-class retail experience!
Activate your shopper needs from one source
Easily syndicate digital product content across more than 700 global retailers, wholesalers, and application providers to access the largest number of shoppers.
Access our vast experience and knowledge
NIQ Brandbank’s quality expertise comes through our use of global best practices and over 25 years of experience specializing in digital product content for omnichannel use across 39 markets.
Give your brand a competitive
edgeTransform shopper confidence and enable informed purchasing decisions with quality-assured digital product content, backed by an industry-leading process, technology, and automation.
- Financial Services
Better For™ Your Bottom Line
From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
Consumer household
panelsHomescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.
- Analytics
Better For™ Finding Growth
Drive revenue and margin growth with proactive pricing, promotion, assortment, distribution, and shelf solutions
NIQ Shelf Architect
Shelf Architect is a holistic assortment solution that leverages state-of-the-art modeling and full category coverage to bring you speed to insights. Pair that with Spaceman’s integrated Planogram solutions to improve efficiency and returns on the shelf.
NIQ Revenue Optimizer
Revenue Optimizer gives you access to the most complete and clear insights, pushing you past the competition. Then, get to the why behind your product’s performance with Business Drivers.
NIQ Precision Areas
Precision Areas provides the sweet spot for efficient opportunity identification by integrating retail sales data, demographic data, and geospatial data. Dive deeper into On Shelf Availability to capture distribution and optimize revenue.
Meet the Speakers and Experts
NIQ Speaking Session at Newtopia Now
Don’t miss the chance to witness our team’s seasoned professionals share valuable insights at Newtopia Now
Monday, August 26th
2:30pm | Glow Stage
Ambassador Talk: Sherry Frey
Join us for some fun and networking with our partners!
Startup CPG Discotopia – Silent Disco! Sponsored by NIQ
Newtopia Now – August 26th
Get ready to dance, mix, and mingle as we celebrate our Startup CPG community. Join us for a night of fun, sampling (yes, more sampling), and connections at our very first Silent Disco party! As if that wasn’t enough, we’ll also have our usual open bar from 7 pm – 9 pm (2 hours), followed by a cash bar.
