
Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.
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Busting myths about price and promotions during the pandemic

Surveying the post-Covid ‘new normal’ across global markets

The conversion conundrum: Analyzing sales leakage through an omnishopper lens

The incrementality opportunity: Finding value in shifting omnichannel sales

Webinar: How to use actual shopper behavior data to improve in-store product merchandising

Shopper segmentation: Are you targeting the correct personas?

Pet retailer collaboration: How to develop pricing and promotional strategies that win

Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities

Five Essential Analyses for a Successful FMCG Brand Online Performance

How CPG marketers can adapt amid digital disruption
