• Solutions
  • Industries
  • Partner Network
  • Insights
  • Careers
  • About
  • Choose Language 02_Elements/Icons/Chevron/Right

    Select your preferred language

    English 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Español 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Deutsch 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Français 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Italiano 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected 普通话 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Português 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Pусский 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected
  • Contact Us
  • Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation
  • Consumer Packaged Goods Beauty Beverage Alcohol Packaging Pet Digital Commerce
  • Financial Services Public Sector Media Retail Small & Medium Business Technology & Durables
Explore Our Success Stories
  • Become an NIQ partner Find a partner
  • Featured Insights
    CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
  • Key Topics
    Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness
  • Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG
The IQ Brief newsletter: Sign up now
  • Programs
    Early Careers NIQ University
  • Life at NIQ
    Our Principles Corporate Citizenship Our Stories
  • Our Teams
  • All Locations India
Search All Jobs
  • Company News Corporate Citizenship Diversity, Equity & Inclusion Events Leadership Media center
See how we deliver the Full View
  • Solutions
  • Industries
  • Partner Network
  • Insights
  • Careers
  • About
  • Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation
  • Consumer Packaged Goods Beauty Beverage Alcohol Packaging Pet Digital Commerce
  • Financial Services Public Sector Media Retail Small & Medium Business Technology & Durables
Explore Our Success Stories
  • Become an NIQ partner Find a partner
  • Featured Insights
    CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
  • Key Topics
    Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness
  • Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG
The IQ Brief newsletter: Sign up now
  • Programs
    Early Careers NIQ University
  • Life at NIQ
    Our Principles Corporate Citizenship Our Stories
  • Our Teams
  • All Locations India
Search All Jobs
  • Company News Corporate Citizenship Diversity, Equity & Inclusion Events Leadership Media center
See how we deliver the Full View
  • Login
  • English 02_Elements/Icons/Chevron/Right
  • Contact Us
02_Elements/Icons/ArrowLeft

    Select your preferred language

    English 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Español 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Deutsch 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Français 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Italiano 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected 普通话 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Português 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected Pусский 02_Elements/Icons/Radio/Active/Unselected 02_Elements/Icons/Radio/Active/Selected

    How can we help you?

    Brand Strategy

    Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.

    For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.

    Filter By

    02_Elements/Icons/Filter
    • Regions
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
    • Industry
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
    • Topic
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
    • Insight categories
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
    • Formats
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
      • 02_Elements/Icons/Checkbox/Active/Selected 02_Elements/Icons/Checkbox/Active/Unselected
    • Date range
    • Sort by

    Displaying 309 results
    The Total Economic Impact™ of gfknewron
    Report
    The Total Economic Impact™ of gfknewron
    27 January 2023
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    How to get your brand ready for the Super Bowl​
    Report
    How to get your brand ready for the Super Bowl​
    24 January 2023
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Video: Tribucha co-founder breaks down how their innovative kombucha took over the shelves
    Multimedia
    Video: Tribucha co-founder breaks down how their innovative kombucha took over the shelves
    10 January 2023
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Unleash your business potential with branding
    Commentary
    Unleash your business potential with branding
    02 January 2023
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Protect and grow your small and medium businesses
    Multimedia
    Protect and grow your small and medium businesses
    20 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Beauty trending insights: Plastic free beauty
    Infographic
    Beauty trending insights: Plastic free beauty
    15 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    All data is not created equal: How to use the right shopper data to create a way forward
    Education
    All data is not created equal: How to use the right shopper data to create a way forward
    06 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Champion the customer through omnichannel marketing
    Commentary
    Champion the customer through omnichannel marketing
    06 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Long-term brand-building: a witness statement
    Commentary
    Long-term brand-building: a witness statement
    06 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Power Brands: how you can become part of this exclusive club
    Commentary
    Power Brands: how you can become part of this exclusive club
    02 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Period care in 2022: reusable options pick up steam
    Infographic
    Period care in 2022: reusable options pick up steam
    01 December 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    Beauty trending insights: Acne patches
    Infographic
    Beauty trending insights: Acne patches
    30 November 2022
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
    • «
    • 1
    • …
    • 7
    • 8
    • 9
    • …
    • 26
    • »
    Also of Interest
    • Insights from NIQ
    • Growth Strategy Solution
    • Full View of Consumer Intelligence Solutions
    Insights
    • The IQ Brief newsletter: Sign up now Featured Insights
      CMO Outlook Consumer Life Consumer Outlook State of Tech & Durables
      Key Topics
      Artificial Intelligence Brand Strategy Consumer Behavior Data Technology Health & Wellness Industry Trends Omnichannel/E-commerce Pricing & Promotion Product Innovation Sustainability/ESG
    Solutions
    • Market Measurement Consumer Behavior & Insights Innovation Brand & Media Analytics & Activation Product Finder
    Partner Network
    • Become an NIQ partner Find a partner
    Industries
    • Consumer Packaged Goods
    • Beauty BevAl Packaging Pet
    • Financial Services Media Public Sector Retail Small & Medium Business Technology & Durables Explore Our Success Stories
    About
    • Company News Contact Us Corporate Citizenship Diversity, Equity & Inclusion Events Investor Relations Leadership Media center
    Careers
    • Careers Locations Early Careers NIQ University Our Principles Corporate Citizenship Our Stories
    • Terms & Conditions
    • Privacy Notice
    • Your Privacy Rights
    • Cookie Notice
    • Your Cookie Choices
    • NIQ in your country
    • Responsible Disclosure
    • Linkedin
    • Facebook
    • Instagram
    • YouTube

    © 2025 Nielsen Consumer LLC. All Rights Reserved.

    • Linkedin
    • Facebook
    • Instagram
    • YouTube
    • Terms & Conditions
    • Privacy Notice
    • Your Privacy Rights
    • Cookie Notice
    • Your Cookie Choices
    • NIQ in your country
    • Responsible Disclosure

    © 2025 Nielsen Consumer LLC. All Rights Reserved.

    This page does not exist in [x], feel free to read the page you are currently on or go to the [x] homepage.

    Go to home