Analysis
Consumer Behavior
Displaying 885 results
Analysis
Battle of the brands: Consumer disloyalty is sweeping the globe
Analysis
The New Black Friday? Prime Day’s Halo Effect Spans Beyond Gadgets (and Amazon Itself)
Commentary
ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway
Analysis
Brands increase trust—and prices—through sustainability
Commentary
Beyond GDPR: Thinking Holistically About Privacy and Personalization
Analysis
Investing in trust will lubricate business frictions in China
Commentary
Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons
Analysis
It’s not guessing, it’s science—data science
Multimedia
The Database: How Human Trends Are Driving Growth for U.S. Pet Food
Analysis
From household to hygiene products, private label is upending omnichannel landscape
Commentary