
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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COVID-19 forces recalibration of priorities as world embraces new habits

Improve your odds of success after your CPG product’s launch

Tracking the unprecedented impact of COVID-19 on U.S. CPG shopping behavior

Key consumer behavior thresholds identified as the coronavirus outbreak evolves
Putting the Customer First: Retailers Respond to Coronavirus

In-store tech may boost the brick-and-mortar retail resurgence

COVID-19: Tracking the impact on FMCG, retail, and media

COVID-19: The unexpected catalyst for tech adoption

From the field: NielsenIQ Russia offers personal insight on shopping trends amid the COVID-19 outbreak

From the field: NielsenIQ Pakistan offers personal insight on shopping trends amid the COVID-19 outbreak
