Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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The On Premise Draft Opportunity
Non Alcohol Is No Longer a Niche—It’s a Billion-Dollar Movement
Understanding the modern luxury consumer
Unlocking loyalty
A Global evaluation of the drinks hospitality industry
Map of the Month: Retail share of private consumption, Europe 2024
Halloween 2025: Adapting to a Season of Frugality and Flexibility
Gen Beauty
Innovation Essentials for Emerging Brands: From Idea to Shelf
REACH out to the world’s On-Premise