Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Our 2020 forecast for the U.S. hemp-CBD and CPG industries
La oportunidad latinx: Cultural currency and the consumer journey
From ideal to real: bridging the gap to better eating in America
Augmented retail: The new consumer reality
How to Win the Holidays with Personalization
How the coffee category became a hot bed of innovation for the U.S. grocery market
New shoppers and nuanced category sales will drive holiday shopping
Personalization for Hard Discounters
Webinar: Growing your online sales starts with the upcoming holiday season
Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program – Part 2