NIQ says:

“AI’s ability to analyze customer-centric data provides deep insights into shopping behavior, preferences, and purchasing patterns. This facilitates targeted marketing campaigns through precise customer segmentation.

Recognizing the importance of connecting shopper behavior to growth initiatives, products like NIQ’s Market Structure, when powered by AI, enables companies to understand the drivers of purchasing behavior in their category over time. By harnessing NIQ Homescan panel and transaction-specific data, companies can uncover attribute importance, identifying growth opportunities, uncovering assortment gaps, and highlighting competitive differentiation. This leads to well-informed decisions about product line extensions, shelf optimization, and strategic merchandising, ultimately solving business needs and driving category growth. As mentioned before, it’s really all about understanding the consumer and consumer needs.”

Kris Ewing, President, Global CPS

NIQ says:

“Incorporating AI for Predictive Maintenance is a forward-thinking strategy for CPG and Retail data providers. While NIQ’s focus isn’t primarily on machinery and equipment, the principles of AI’s predictive capabilities can be universally applied. AI-driven predictive maintenance can foresee potential equipment failures before they occur, preventing downtime and reducing maintenance costs. This not only creates efficiencies in time and costs but also enhances overall operational reliability. By proactively addressing maintenance needs, AI ensures smoother production processes, contributing to a more streamlined and cost-effective operational framework.

NIQ’s current AI/machine learning (ML) applications are delivering impactful results in various areas. They enhance operational efficiency through automation, improve data quality with solutions like Data Validations and BASES Architect, and provide insights into market trends. Additionally, AI/ML applications like BASES Product AI and gfknewron Forecasting optimize product performance and enable accurate market forecasting, facilitating strategic decision-making for manufacturing clients. These applications showcase the present-day value of AI/ML in enhancing operations, data quality, and business growth for NIQ’s partners.”

Troy Treangen, Chief Product Officer, NIQ  

NIQ says:

“It’s imperative for companies to harness AI in optimizing advertising campaigns, targeting specific customer segments, and measuring marketing effectiveness. The competitive landscape demands standout strategies, and AI enables that precision and personalization which consumers increasingly expect. With the overwhelming influx of data, AI is not just a tool; it’s a necessity for navigating and capitalizing on these vast information streams. It offers unparalleled insights into consumer behavior, ensuring marketing efforts are both impactful and cost-effective.

As evidenced in our recent human vs. AI debate, the potential of AI in revolutionizing marketing strategies is undeniable. In today’s CPG and retail environment, leveraging AI to optimize advertising campaigns, target specific customer segments, and measure marketing effectiveness is not just a competitive advantage, it’s essential. AI’s precision and ability to navigate vast data streams transform marketing efforts into impactful, cost-effective strategies. At NIQ, we are at the forefront of this revolution, offering high-quality data and comprehensive services, enabling marketers to harness AI’s full potential. Our expertise in AI and ML, coupled with advanced data integration, empowers our clients to exceed today’s market demands, ensuring they stay ahead in the fast-evolving world of CPG and retail.”

Gonzalo Garcia Villanueva, Chief Marketing Officer, NIQ

NIQ says:

“AI-driven competitive analysis equips CPG suppliers with the insights to monitor and understand competitors’ actions and strategies comprehensively. This intelligence is crucial for staying ahead in the market. By analyzing vast data sets with AI, businesses can identify trends, anticipate market shifts, and adapt strategies proactively. This approach is about more than just keeping pace; it’s about setting the pace, ensuring that companies remain at the forefront of their industry in an ever-evolving competitive landscape.”

Troy Treangen, Chief Product Officer, NIQ

NIQ says:

“CPG and Retail data providers have a pivotal role to play in sustainability, and AI is a key tool in this endeavor. By leveraging AI, we can enhance our understanding of sustainable consumer behaviors and preferences, which are increasingly diverse and complex. AI aids in monitoring and reducing the environmental impact of CPG operations, from sourcing materials to distribution and packaging. This technology enables us to analyze vast datasets, uncovering insights that drive more sustainable decisions across the supply chain. At NIQ, we’re committed to utilizing AI to not only track but also inspire sustainable practices, ensuring our clients are at the forefront of environmental stewardship.”

Sherry Frey, Vice President, Total Wellness, NIQ