The Full View of consumers
Accelerated by AI and guided by human intelligence
Supercharged intelligence for an AI-powered world.
What if you could put your growth strategy on autopilot?
Innovation is accelerating; consumer behavior is shifting; and you’re being asked to predict, personalize, and act with near‑instant precision. and it’s also the key to meeting them. That’s where NIQ comes in.
NIQ’s AI is built for impact and powered by the world’s most complete and clear view of consumer buying behavior. While others train models on surveys or modeled signals, NIQ AI is trained on decades of verified purchase data, panel intelligence, and true omnichannel measurement. The result? Clearer signals, faster answers, and an AI engine that works alongside you—accelerating your strategy while you stay focused on the road ahead.
Fast facts
About why NIQ’s AI technology is built to meet your evolving business needs
122
trillion data records
From over 90 countries and 5M consumer panelists power NIQ’s AI
7-15
x more accurate
Product coding with NIQ LLM compared to ChatGPT
33
AI-related patents
Since 2015 and 15+ papers published at top AI conferences
85%
fewer manual reports
Generated since 2023 thanks to AI automation.
From AI to ROI: AI solutions that make a measurable impact
The benefits of artificial intelligence aren’t artificial at all. NIQ AI surfaces patterns across billions of transactions, connects datasets instantly, and anticipates what matters next––automating complexity and delivering clarity at speed.
- Consumer Research
AI In-Depth Interviews
Combine the emotional depth of human insights with the speed, scale, and intelligence of AI, turning consumer understanding into actionable strategy.
Research Communities
Connect with online consumer communities to uncover deeper motivations, behaviors, and needs, delivering richer insights for stronger decisions.
AI Ethnographic Research
Human centric, AI-enabled qualitative research tool that captures real-time behavior through immersive, multimedia engagement to boost product strategy and brand performance.
- Innovation
BASES AI Screener
Built for scale and powered by robust behavioral data, it streamlines how new product concepts are screened, prioritized, and refined, bringing clarity to early product development.
BASES AI Product Developer
Create, screen, and refine product formulations to boost consumer delight, reduce costs, and reach market up to six months faster than traditional approaches.
- AI Assistants
Ask Arthur
Power your analysis with NIQ Ask Arthur,a GenAI partner that navigates large datasets, delivers intuitive insights in your NIQ tools, and maximizes the value of your data. Unlock faster, smarter insights with a GenAI tool redefining data exploration.
AI Insights & Strategy
Discover our latest research and reports
Understanding how NIQ AI creates better outcomes
How does NIQ AI deliver more value?
NIQ AI combines the industry’s most detailed, verified, and omnichannel data with global scale and local precision. Powered by real purchase behavior and guided by category experts, it builds smarter models that drive smarter decisions, and ultimately, sustainable growth.
Better data creates better models. Better models create better decisions. Better decisions create results.
What makes NIQ’s AI-driven insights more accurate than traditional research or analytics approaches?
NIQ AI is trained on decades of real, verified household and SKU-level purchase data instead of modeled or self‑reported inputs. This foundation enables significantly sharper and more reliable AI‑driven insights, with performance like 7–15x more accurate product coding compared to standard LLMs, including ChatGPT.
How does NIQ enable stronger AI data‑driven decision making for brands?
NIQ measures $7.2T in global consumer spending by ingesting more 120T data records from 90+ countries and 5M consumers––that’s to say, we have the most complete omnichannel dataset in the industry. Our AI models are built on real consumer behavior at the “point of truth”. This ensures that every recommendation, prediction, or optimization is rooted in what consumers actually do, directly improving strategic decision making across innovation, pricing, marketing, and portfolio strategy.
How does NIQ leverage AI in business to accelerate growth for brands and retailers?
NIQ combines its uniquely detailed, verified, omnichannel purchase data with advanced AI models to surface patterns across billions of global transactions. This allows organizations to make faster, more confident decisions grounded in real behavior, not modeled or survey‑based assumptions, resulting in accelerated growth and reduced operational friction.
Principles for AI safety
NIQ’s approach to responsible and ethical AI
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