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AI In-Depth Interviews
Conduct hundreds of qualitative point-in-time interviews in days, with dynamic and adaptive conversations.
Scaled, Fast, Insightful
NielsenIQ AI In-Depth Interviews is an advanced qualitative research solution that leverages artificial intelligence to deliver faster, richer consumer insights. Powered by an AI moderator, this innovative tool conducts hundreds of point-in-time interviews at scale, providing deep qualitative data in record time. By combining speed, scalability and conversational intelligence, NielsenIQ helps brands uncover consumer motivations, behaviors, and preferences more efficiently than traditional research methods.
“It’s incredible that we can speak to 4 times the people at half the cost.”
Client Feedback, April 2025
6-country study to support on new global demand spaces segmentation
1
Speed & Scale
Conduct hundreds of interviews in days –not weeks. Respondents use their personal devices, meaning that they can participate on their own time and do research on their own terms.
2
Emotional Depth
Traditional in-depth interviews for qualitative research are conducted with a human moderator. Using the power of AI, respondents are more comfortable and are more likely to respond honestly without fear of judgment.
3
Industry Expertise
NielsenIQ’s Qualitative Research & Creative Strategy team is comprised of industry experts from across the globe. Leverage years of qualitative research expertise alongside AI capabilities to boost growth and understanding like never before.
“This was the best survey I’ve ever done! I hope this becomes the new standard”
Respondent- 2025
Featured Capability
AI Powered Qualitative Research
Leverage the power of AI to boost you speed and scale of
qualitative research.
Featured Capability
AI Ethnographic Research
Capture real-time qualitative behaviors and context through immersive multimedia tasks.
Featured Capability
Research Communities
Engage with pre-built online communities for multi-day activities and deeper qualitative behavioral insights.
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