Analysis
Pricing & Promotion
Uncover our detailed insights on Pricing & Promotion, where we explore the latest strategies, trends, and best practices in optimizing pricing and promotional activities. Effective pricing and promotion strategies are essential for driving sales and enhancing profitability. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to effectively drive sales and enhance profitability. Learn about the latest tools and techniques for dynamic pricing, promotional planning, and discount management. Discover how data analytics can help you understand consumer price sensitivity and optimize your pricing strategies. Stay informed about the impact of economic conditions and competitive pressures on pricing and promotion.
For more information on how our solutions can support your pricing and promotion strategies, visit our Pricing & Promotion Solutions page.
Displaying 149 results
Analysis
Home for the holidays: In-home consumption will drive FMCG sales this Lunar New Year
Analysis
A guide to winning in store in 2021
Analysis
How CPG marketers can adapt amid digital disruption
Commentary
How revenue growth management leaders can get c-suite buy-in
Analysis
Billions in consumer spending are shifting as COVID-19 forces widespread retail disruption
Analysis
Predicting holiday spending across consumer types in the ‘New Normal’
Analysis
U.S. shoppers shift shopping strategies to brace for recessionary effects
Infographic
Infographic: optimize growth strategies and drive category leadership
Education
Winning in today’s CPG market: The A–Z checklist for manufacturers
Education
Evaluating risk: Ensuring your innovative new CPG product is a success
Analysis