Brand Resilience: How Strong Brands Build Trust and Withstand Economic Pressure
When markets are expanding, almost every brand can find momentum; the real test comes when pressure builds. As…
Brand Health
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
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Why Brand Strength Is the Real Battleground in Ready-to-Drink
The traditional playbooks for alcohol growth are under pressure from every direction at once. Consumers are moderating, drinking less,…
The Invisible Shopper: What Retail Data Isn’t Telling You
The loyal shopper built modern retail. That foundation is shifting. For decades, the loyal shopper – the customer…
How Brands Can Measure Incrementality and Prove Retail Media Impact
Executive Summary Retail media has outgrown its hype phase. US retail media spend is on pace to reach…
How AI in Personalized Shopping Is Transforming the Way Consumers Discover Products
Executive Summary Two shifts are converging from opposite directions, and they lead to the same conclusion. The first is behavioral: how…
NIQ Perspective: How BEMT Could Transform Sunscreen Growth and Daily Use
NIQ Perspective: How BEMT Could Transform Sunscreen Growth and Daily Use: FMCG Product Choice Book a Strategy Call …
Del Ad al Shop: La realidad del impacto de Media
En el actual entorno mediático, cada vez más fragmentado y dinámico, los profesionales del marketing se enfrentan a una presión creciente para demostrar el impacto real de sus inversiones. Sin embargo, con múltiples plataformas, métricas inconsistentes y una creciente dependencia de modelos de atribución, surge una pregunta clave: ¿estás midiendo realmente lo que impulsa el crecimiento del negocio? En un mundo de “muchos pequeños impactos”, el éxito pasa por entender cómo cada punto de contacto contribuye al crecimiento. Esta sesión, que se impartirá en español e inglés, te ofrecerá insights prácticos para ayudarte a pasar de métricas fragmentadas a una toma de decisiones clara y basada en datos. …
The Feeling That Sells:
AI is changing the economics of advertising by making creative faster and cheaper to produce. But more creative…
NIQ Seasonal Audiences: Methodology
NIQ Seasonal Audiences are designed to help advertisers capitalize on predictable, time‑bound consumer demand. These audiences enable more…
The New Blueprint for Brand Growth in Europe
Across Europe, the definition of brand performance is evolving. The latest NIQ “Best Brands”* European insights show a…
How Pick n Pay Turned Supplier Collaboration into a Competitive Advantage
The challenge From internal platform to proven partnership For several years, Pick n Pay pursued an ambitious in-house…
Best Home & Living Brand – Poland 2026
← Back to Best Brands Best Home & Living Brand The Top 10 highest ranking brands in the…