Product Innovation

Explore our comprehensive insights on Product Innovation, where we delve into the latest trends, strategies, and success stories in developing groundbreaking products. Innovation is key to staying competitive in today’s fast-paced market. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to drive innovation and stay ahead in a competitive market. Learn about the latest methodologies for product development, from design thinking to agile innovation. Discover how to foster a culture of innovation within your organization and leverage emerging technologies to create innovative products.

For more information on how our solutions can support your product innovation efforts, visit our Product Innovation Solutions page.

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During times of uncertainty, let consumers take the wheel

It’s time for facts, not fear: Asian Americans are doing their part

Do device swipes deliver a perfect match for innovation testing?

5 common challenges after launching your product and how to overcome them

Improve your odds of success after your CPG product’s launch

Tracking the unprecedented impact of COVID-19 on U.S. CPG shopping behavior

From the field: NielsenIQ Pakistan offers personal insight on shopping trends amid the COVID-19 outbreak

COVID-19 concerns are a likely tipping point for local brand growth

Diamonds in the rough: Navigating the many pathways to CPG success

Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response

Augmented retail: The new consumer reality

Bursting with new products, there’s never been a better time for breakthrough innovation