Understanding the influence of multicultural consumers
The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex while nonetheless tremendous opportunities in food retailing.
Most American households are entering a new mainstream with their own unique set of culinary preferences adopted from various global ethnicities. These new shopping patterns are responsible for the higher perishable purchase rates of multicultural consumers and their non-Hispanic white counterparts.
Understanding the influence multicultural consumers wield on all perishable shoppers across the meat, produce, seafood, deli, and bakery categories will be critical for any retailer looking to leverage new growth opportunities over the next several decades.