Report

Syndicated Studies & Research: Shopper Trends 2021

Report

Syndicated Studies & Research: Shopper Trends 2021


An annual study that provides a comprehensive overview of the grocery retail environment trends.

Also included in the report: Banner equity tracking across various channels, as well as in-depth analysis of changing shopping patterns, attitudes, and behaviors in more than 50+ markets across the globe.


Table of contents

Section 1: Channel dynamics

Discover the year-on-year changes in the evolving retail scene (RMS); Channel relationship tiers; Channel visit frequency; Channel spend most in; Frequency of main / top-up shop; Monthly grocery spend; New store adoption

Section 2: Retailer performance

Profiles of main shoppers by retailer; Learn which retailers have the strongest store equity; Retailers relationship with your shoppers; Key differentiators between retailers; Loyalty and satisfaction ratios of retailers

Section 3: Shopper insights

Attitudes towards planning, deal-seeking, levels of price awareness and sensitivity to promotions; category-level insights (fixed set -> 19 categories); Additional optional sections 

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Report details
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