Table of contents
Section 1: Channel & retailer dynamics
Get access to year-on-year changes in shopping behavior that help you to navigate through the evolving retail landscape. Buy NielsenIQ’s latest Shopper Trends Report to better understand:
- Channel performance
- Omni channel behavior
- Channel visit frequency
- Channels spent most in
- Frequency of main / top-up shop
- Monthly grocery spend
- New store adoption
Section 2: Retailer performance
Learn which retailers have the strongest store equity. In addition to this, you get access to:
- Retailers with the strongest store equity
- Profiles of main shoppers by retailer
- Retailers’ relationship with shoppers
- Key differentiators between retailers
- Loyalty card ownership (optional)
Section 3: Shopper insights
Buy the report to know your consumer. Get in depth information on:
- Attitude towards grocery shopping, store selection
- Deal-seeking
- Levels of price awareness & promo sensitivity
- Sensitivity to promotions
- Category-level insights (fixed set -> 19 categories)
- Additional optional sections
Male/Female, aged 18-65 years, either main grocery shoppers or influencers, have visited respective channel in past 4 weeks
Year of study: 2022-2023
Sample size: Market-specific, 600+
Data collection: Online or CAPI
Want to buy the report?
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