This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Italy. The study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this August 2023 issue, we surveyed 750 consumers (aged 18+) between 16th – 22nd August. These consumers were situated across all Italian regions and must typically visit On Premise venues at least once within a 3-month period.
This issue dives deeper into on habits and behaviours in the On Premise whilst on Holiday, touching on channel visitation, consumption rates and key drivers.
Download the free report now.