CGA by NIQ’s focus is to measure, understand and consult on the On Premise channel in many countries around the world.
In these times of regular change within both consumer needs, and the infrastructure of the channel, robust data-driven insights and consultation has never been more important.
In this special update we explore the intentions of both domestic travelers on vacation in Mexico and those visiting from the US. This allows us to understand the opportunities that this presents to the Mexican On Premise and how brands can look to leverage this.
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