The plant-based revolution and Veganuary
Since its launch in 2014, Veganuary has encouraged millions to adopt a vegan diet for the month of January. The 30-day challenge helps stimulate demand for plant-based products as well as highlights the sector’s increasingly significant place in the FMCG landscape.
With this plant-based revolution in mind, this report looks at:
- Growth in the vegan/plant-based FMCG sector and who might be choosing this diet and why
- Opportunities this sector presents for brands and retailers
Veganuary can be a springboard to look at how you can best meet shopper needs in this sector, not least by ensuring products are labeled correctly, feature enhanced product content, and are presented well visually in the digital aisles. To learn more, download our report today.