January 2024
This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Italy. The study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this January 2023 issue, we surveyed 1000 consumers (aged 18+) between 22nd – 29th January 2024. These consumers were situated across all Italian regions and must typically visit On Premise venues at least once within a 3-month period.
This report touches upon hot topics including Dry January, Cost-of-Living Crisis and Event-Based Venues
Download the free report now!
Click here to read the information in Italian
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