Over the course of the pandemic, we’ve witnessed a trend from manufacturers as they shift from planning to reacting. But there is significant risk for manufacturers who put pricing and promotion ...
Discover how rapid tech adoption accelerates e-commerce in the CPG industry, reshaping consumer behavior and driving digital transformation.
Product downsizing can be an effective way to reduce the cost of manufacturing a product while having minimal impact on sales.
Retail growth management leaders need to make favorable impressions on their c-suite to get their plan enacted. Here’s how.
COVID‑19 shifts consumer priorities—health, pantry prep, tech & transparency. Learn the 6 behavior thresholds reshaping demand now!
NielsenIQ investigation found that retail shoppers are more receptive to in-store technology in brick-and-mortar retail that ever before.
The next wave of technology is about to immerse retailers, manufacturers, and marketers, shifting the way consumers discover, search, engage, and buy.
This article was originally published on Nielsen.com. What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks, and American lager have a long-standing ...
Explore how augmented reality transforms shopping experiences. Discover the future of retail at NielsenIQ. Read more now!
Artificial intelligence (AI) and machine learning are among the most used, but misunderstood terms in business today. As the manifestation of technology that uses prior observed data to train ...
For years, the business world has been enraptured by the concept of big data. But the era of big data will not last forever. In fact, the replacement knocking on the door is one that might sound ...
Evidence of friction abounded in conversations on stage and off at the World Economic Forum’s “Summer Davos” held in Dalian, China this week. Whether it was friction around the U.S.-China trade ...