About the Webinar
India is driving the next wave of digital commerce growth. From kiranas to modern trade to e-commerce marketplaces, the path to purchase is becoming increasingly complex—and full of opportunities.
Join us for an in-depth webinar unpacking the Full View of State of E-commerce in India, with a focus on key FMCG categories. We’ll unpack the key drivers that influence why Indian shoppers buy online, the barriers that deter them, and the distinct characteristics that define their behavior.
Discover what’s driving the E-commerce growth – Is this due to increase in shopper penetration; what drives shopper purchase decisions and how retailers and manufacturers can act now to stay ahead of the curve.
In this session, our NIQ experts will share:
- The Full View of FMCG market trends in India
- The current size and trajectory of E-commerce in India
- How shopper penetration, category expansion, and purchase drivers are shaping e-commerce growth
- Strategic insights for manufacturers to build E-commerce-ready plans in this shifting channel mix
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Speakers
Kanaka Bhagwat
Head of E-commerce & Omni, India, NIQ
Sayali Devalekar
Customer Success Director, NIQ
Mohitosh Das
Associate Director, E-commerce, India, NIQ
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