NielsenIQ Brand Score Excellence Award
Congratulations Winners of NielsenIQ Brand Score Excellence Awards
NielsenIQ Brand Score Excellence Award recognizes and celebrates a select top five US Small and Medium (SMB) CPG manufacturer brands, who have demonstrated outstanding excellence in their category, as measured by NielsenIQ’s Brand Score across Pricing and Promotion attributes. This bi-annual excellence award will showcase US SMB CPG manufacturers who continue to transform and innovate.
NielsenIQ Brand Score, is a powerful yet intuitive dynamic score, a new gold standard, based on NielsenIQ’s Retail Measurement Services (RMS) Data for measuring the overall CPG brand’s performance relative to other competitive brands in the category.
A letter and numerical grade (100-600 points) that assess a brand across the 4-Ps: Pricing, Promotion, Product and Placement. NielsenIQ Brand Score gives direct recommendations at an item level of how to improve and what financial impacts a business can achieve with targeted actions. It can be a shorthand predictor of a brand’s overall health and competitiveness.
NielsenIQ Brand Score Winners:
The NielsenIQ Brand Score Excellence Awards are given to brands that are leaders in their category with an ‘Excellent’ A-rating.*
Check out the Top-5 winners below!
Select Search Criteria
| Rank | Brand | Manufacturer |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 |
| NEW BELGIUM + ALE SHARPTON (NEW BELGIUM BREWING COMPANY INC) | NEW BELGIUM BREWING COMPANY INC |
| UNVEILED BREWING CO (WORLD BREWS) | WX |
| NEW BELGIUM & PRIMUS (NEW BELGIUM BREWING COMPANY INC) | NEW BELGIUM BREWING COMPANY INC |
| BALLANTINE (PABST BREWING COMPANY) | BLUE RIBBON INTER. HOLDINGS |
| MAMA'S LITTLE YELLA (OSKAR BLUES BREWERY) | CANARCHY CRAFT BREWERY COLLECTIVE LLC |
| DRU BRU (DRU BRU) | DRU BRU |
| HILLSBORO BEER (HILLSBORO BREWING COMPANY) | HILLSBORO BREWING COMPANY |
| APICAL DOMINANCE (RUSSIAN RIVER BREWING COMPANY) | RUSSIAN RIVER BREWING COMPANY |
| CERVEZA ZOLUPEZ BEER COMPANY (CERVEZA ZOLUPEZ BEER CO) | CERVEZA ZOLUPEZ BEER CO |
| WEST SIDE (WEST SIDE BREWING) | WEST SIDE BREWING |
| FRUIT SMASH (NEW BELGIUM BREWING COMPANY INC) | NEW BELGIUM BREWING COMPANY INC |
| CLEAR COAST (PERRIN BREWING COMPANY) | CANARCHY CRAFT BREWERY COLLECTIVE LLC |
| KONA BREWING CO. (KONA BREWING CO) | CRAFT BREW ALLIANCE |
| SQUATTERS (SALT LAKE BREWING CO L.C.) | CANARCHY CRAFT BREWERY COLLECTIVE LLC |
| APPALACHIAN MOUNTAIN CIDERY (APPALACHIAN MOUNTAIN BREWERY LLC) | CRAFT BREW ALLIANCE |
| SOUTHERN CALIFORNIA CIDER CO. (THE SOUTHERN CALIFORNIA CIDER COMPANY) | THE SOUTHERN CALIFORNIA CIDER COMPANY |
| BLUE BARN CIDERY (BEAK & SKIFF APPLE FARMS INC) | BEAK & SKIFF APPLE FARMS INC |
| MOTHER'S BREWING COMPANY (MOTHER'S BREWING COMPANY LLC) | MOTHER'S BREWING COMPANY LLC |
| ROGUE (ROGUE ALES) | OREGON BREWING COMPANY |
| STEWART'S (BLUE MARBLE INC) | BLUE MARBLE INC |
| CROGNOLO (KOBRAND CORP) | KOBRAND CORP |
| ILLICIT (KOBRAND CORP) | KOBRAND CORP |
| SANCTUARY (SANCTUARY ESTATES) | VINA CONCHA Y TORO S.A. |
| LANCASTER ESTATE (LANCASTER VINEYARDS INC) | FOLEY FAMILY WINES |
| CAMPO AL MARE (KOBRAND CORP) | KOBRAND CORP |
| CLOS PICHOT (MONSIEUR TOUTON SELECTIONS LTD) | MONSIEUR TOUTON SELECTIONS LTD |
| FOUNDER'S RANCH (BOISSET FAMILY ESTATES) | JEAN-CLAUDE BOISSET WINE (FRANCE) |
| LA CHAPELLE DE HAUT-BAGES (MISA IMPORTS INC) | MISA IMPORTS INC |
| JOURNEY & DISCOVERY (FLYING BLUE IMPORTS) | FLYING BLUE IMPORTS |
| SOUTHOLD FARM + CELLAR (SOUTHOLD FARM + CELLAR) | SOUTHOLD FARM + CELLAR |
| EIGHT & SAND (MGPI OF INDIANA LLC) | MGPI OF INDIANA LLC |
| WESTLAND (WESTLAND DISTILLERY) | REMY COINTREAU, SA |
| GRANT'S (WILLIAM GRANT & SONS INC) | WILLIAM GRANT & SONS LTD |
| NOBLE OAK (EDRINGTON AMERICAS) | EDRINGTON AMERICAS |
| MINOR CASE (LIMESTONE BRANCH DISTILLERS INC) | MGPI OF INDIANA LLC |
| YELLOWSTONE (LUXCO) | MGPI OF INDIANA LLC |
| HERITAGE (HERITAGE DISTILLING COMPANY, INC.) | HERITAGE DISTILLING COMPANY, INC. |
| CHATTANOOGA WHISKEY (CHATTANOOGA WHISKEY) | CHATTANOOGA WHISKEY |
| LIMOUSIN RYE (DANCING GOAT DISTILLERY LLC) | DANCING GOAT DISTILLERY LLC |
| PENDERGAST'S ROYAL GOLD (TOM'S TOWN DISTILLING CO) | TOM'S TOWN DISTILLING CO |
| KINNIC KINNIC (GREAT LAKES DISTILLERY LLC) | GREAT LAKES DISTILLERY LLC |
| NINE POINTS (NINE POINTS WINERY) | TREASURY WINE ESTATES |
| FAZI BATTAGLIA (FAZI BATTAGLIA SPA) | PALM BAY INTERNATIONAL |
| ENRICO SERAFINO (PALM BAY INTERNATIONAL) | PALM BAY INTERNATIONAL |
| VAVASOUR (FOLEY FAMILY WINES) | FOLEY FAMILY WINES |
| CUMA (FREDERICK WILDMAN & SONS LTD) | FREDERICK WILDMAN & SONS LTD |
| ECLIPSE (HERON HILL VINEYARDS) | HERON HILL VINEYARDS |
| COCA I FITO (COHEN SIDEROW WINE IMPORTS) | COHEN SIDEROW WINE IMPORTS |
| WEINGUT BRUNDLMAYER (SKURNIK WINES) | SKURNIK WINES |
| MAYR (REGAL WINE IMPORTS) | REGAL WINE IMPORTS |
| MAISON ROCHE DE BELLENE (LOOSEN BROS USA LTD) | WEINGUT DR. LOOSEN |
| ATKINS (BELLISIO FOODS INC) | BELLISIO FOODS INC |
| CLEARWATER (CLEARWATER SEAFOODS LIMITED PARTNERSHIP) | PREMIUM BRANDS |
| NATHAN'S FAMOUS (SPECIALTY FOODS GROUP) | PREMIUM FOODS GROUP |
| PRETZEL FILLERS (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| MRS. FRIDAY'S (FISHKING PROCESSORS INC) | NIPPON SUISAN KAISHA, LTD. |
| IMPOSSIBLE (IMPOSSIBLE FOODS INC) | IMPOSSIBLE FOODS INC |
| NIGHT HAWK (NIGHT HAWK FROZEN FOODS INC.) | NIGHT HAWK FROZEN FOODS INC. |
| PERFECT PRAWNS (RUBICON RESOURCES) | RUBICON RESOURCES |
| YUMMY (MAXI CANADA INC) | MAXI CANADA INC |
| SIMEK'S (SIMEK INC) | SIMEK INC |
| NO BRAND LISTED (PHILLY SWIRL INC) | J & J SNACK FOODS CORP |
| ICEE (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| LUIGI'S (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| PHILLY SWIRL (PHILLY SWIRL INC) | J & J SNACK FOODS CORP |
| BLUE BELL (BLUE BELL CREAMERIES, INC) | BLUE BELL CREAMERIES, INC |
| FLAVOR ICE (JEL SERT CO, THE) | JEL SERT CO, THE |
| KIDFRESH (KIDFRESH) | KIDFRESH |
| KAY'S (KAY'S ICE CREAM OF KNOXVILLE) | KAY'S ICE CREAM OF KNOXVILLE |
| BOFANNA (SUPREMA PALETA LLC) | SUPREMA PALETA LLC |
| I MEI (I-MEI FOODS CO) | I-MEI FOODS CO |
| TURKEY HILL (TURKEY HILL DAIRY INC.) | PEAK ROCK CAPITAL |
| MICHELINA'S (BELLISIO FOODS INC) | BELLISIO FOODS INC |
| SOUR PATCH KIDS (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| TILLAMOOK (TILLAMOOK COUNTY CREAMERY ASSOCIATION) | TILLAMOOK COUNTY CREAMERY ASSOCIATION |
| LEIBY'S (LEIBY'S DAIRY) | LEIBY'S DAIRY |
| HELADOS MEXICO (TROPICALE FOODS INC) | TROPICALE FOODS INC |
| IT'S-IT (IT'S-IT ICE CREAM COMPANY) | IT'S-IT ICE CREAM COMPANY |
| PALETICAS (LACTEOS TICOY SA DE CV) | LACTEOS TICOY SA DE CV |
| FRUITIQUE (QUE RIKURA'S PRODUCTS) | QUE RIKURA'S PRODUCTS |
| PILGRIM'S (PILGRIM'S PRIDE CORPORATION) | JBS S.A. |
| MYOJO (MYOJO FOODS OF AMERICA INC) | NISSIN FOODS HOLDINGS |
| JOSE OLE (WINDSOR QUALITY FOOD COMPANY LTD) | AJINOMOTO COMPANY INC |
| BEYOND MEAT (BEYOND MEAT INC) | SAVAGE RIVER INC |
| NO BRAND LISTED (TAMPA BAY FISHERIES) | RED CHAMBER CO |
| CHUNG'S (CHUNG'S GOURMET FOODS) | YELLOWSTONE BRANDS LTD |
| CP (C.P. INTERFOOD (THAILAND) CO LTD) | CHAROEN POKPHAND (USA) INC |
| DOS RIOS (TWO RIVERS DISTRIBUTION LLC) | TWO RIVERS DISTRIBUTION LLC |
| NO BRAND LISTED (ACHATZ HANDMADE PIE CO) | ACHATZ HANDMADE PIE CO |
| ELLIO'S (DR OETKER LTD) | DR AUGUST OETKER KG |
| AMY'S (AMY'S KITCHEN INC.) | AMY'S KITCHEN INC. |
| NEWMAN'S OWN (NEWMAN'S OWN INC) | NEWMAN'S OWN INC |
| DR. OETKER (DR OETKER LTD) | DR AUGUST OETKER KG |
| EASY-BAKE (HASBRO INC) | HASBRO INC |
| KATIE'S PIZZA PASTA (KATIE'S PIZZA & PASTA) | KATIE'S PIZZA & PASTA |
| LUIGE'S BIG DADDY (LUIGE'S PIZZA FACTORY LTD.) | LUIGE'S PIZZA FACTORY LTD. |
| MACABEE (MACABEE FOODS INC) | MACABEE FOODS INC |
| DAN O'S PIZZA (DAN O'S LLC) | DAN O'S LLC |
| COSCO (COSCO INC) | DOREL INDUSTRIES INC. |
| KISS (KISS PRODUCTS, INC.) | KISS PRODUCTS, INC. |
| KARINA (HELEN OF TROY LTD) | HELEN OF TROY LTD |
| HOT TOOLS (HELEN OF TROY LTD) | HELEN OF TROY LTD |
| SCHROEDER & TREMAYNE (SCHROEDER & TREMAYNE INC.) | SCHROEDER & TREMAYNE INC. |
| DARLING (CHADE FASHIONS INC) | CHADE FASHIONS INC |
| CHI (FAROUK SYSTEMS INC) | FAROUK SYSTEMS INC |
| BRAND NOT AVAILABLE (PARADIES AND COMPANY) | PARADIES AND COMPANY |
| BRAND NOT AVAILABLE (J & D BEAUTY PRODUCTS) | J & D BEAUTY PRODUCTS |
| HARRY'S (HARRY'S, INC.) | HARRY'S, INC. |
| CANTU (PARFUMS DE COEUR LTD) | PDC BRANDS |
| DESERT ESSENCE (DESERT ESSENCE COSMETICS) | KIKKOMAN CORPORATION |
| SCOTCH PORTER (QUALLIS BRANDS COMPANY) | QUALLIS BRANDS COMPANY |
| NOT YOUR MOTHER'S (DEMERT BRANDS) | DEMERT BRANDS |
| SHE IS BOMB COLLECTION (SHE IS BOMB COLLECTION) | SHE IS BOMB COLLECTION |
| FRIDABABY (NASALPRODUKTER SVERIGE AB) | NASALPRODUKTER SVERIGE AB |
| SOAPBOX (SOAPBOX SOAPS) | SOAPBOX SOAPS |
| FLAMINGO (HARRY'S, INC.) | HARRY'S, INC. |
| BIORE (KAO USA INC) | KAO CORPORATION OF JAPAN |
| CETAPHIL (GALDERMA LABORATORIES INC.) | GALDERMA LABORATORIES INC. |
| E.L.F. (E.L.F. COSMETICS INC) | E.L.F. COSMETICS INC |
| AEROPOSTALE (3B INTERNATIONAL LLC) | 3B INTERNATIONAL LLC |
| EARTH SUPPLIED (AB BRANDS LLC) | AB BRANDS LLC |
| CAKE (HELLO CAKE INC) | HELLO CAKE INC |
| BELIEVE BEAUTY (MAESA LLC) | MAESA LLC |
| HEY HUMANS (MAESA LLC) | MAESA LLC |
| DIFEEL (SUNFLOWER COSMETICS INC) | SUNFLOWER COSMETICS INC |
| GERM BUSTER (TC HEARTLAND LLC) | HEARTLAND FOOD PRODUCTS GROUP |
| PURE PASSION (BIOLAB INTERNATIONAL INCORPORATED) | VESTAR CAPITAL PARTNERS |
| CLOROX (THE CLOROX COMPANY) | VESTAR CAPITAL PARTNERS |
| LIL' DRUG STORE (LIL' DRUG STORE PRODUCTS, INC.) | LIL' DRUG STORE PRODUCTS, INC. |
| BONNE BELL (BONNE BELL INC) | MARKWINS INTERNATIONAL CORP |
| AROMATHERAPY RITUALS (UPPER CANADA SOAP & CANDLE MAKERS) | FINLAYSON ENTERPRISES LTD. |
| CLEAN N FRESH (CARROLL COMPANY) | CARROLL COMPANY |
| JACENT (JACENT INC) | JACENT INC |
| NO BRAND LISTED (BLUE CROSS LABORATORIES INC) | BLUE CROSS LABORATORIES INC |
| LUXURY (TSM BRANDS LLC) | TSM BRANDS LLC |
| DR. TEAL'S (PARFUMS DE COEUR LTD) | PDC BRANDS |
| CONVENIENCE VALET (CONVENIENCE VALET) | LIL' DRUG STORE PRODUCTS, INC. |
| JOHN FRIEDA (KAO USA INC) | KAO CORPORATION OF JAPAN |
| FAIRY TALES (FAIRY TALES HAIR CARE INC) | FAIRY TALES HAIR CARE INC |
| KIM KIMBLE (KIM KIMBLE) | KIM KIMBLE |
| POWER STICK (A.P. DEAUVILLE LLC) | A.P. DEAUVILLE LLC |
| SOFTEE (SOFTEE PRODUCTS) | MEMPHIS CONTRACT PACKAGING INC |
| AVANTI (LABORATORIOS RIVAS) | LABORATORIOS RIVAS |
| KERATIN PERFECT (KERATIN PERFECT LLC) | KERATIN PERFECT LLC |
| VISTA (VISTA BAKERY INC.) | WIND POINT PARTNERS |
| FREE FOR ALL KITCHEN (PARTNERS A TASTEFUL CHOICE CO) | PREMIUM BRANDS |
| BOB'S RED MILL (BOB'S RED MILL NATURAL FOODS) | BOB'S RED MILL NATURAL FOODS |
| WISECRACKERS (PARTNERS A TASTEFUL CHOICE CO) | PREMIUM BRANDS |
| BLUE STAR FARMS (PARTNERS A TASTEFUL CHOICE CO) | PREMIUM BRANDS |
| THE FINE CHEESE CO. (THE FINE CHEESE CO.) | THE FINE CHEESE CO. |
| BUTCHER & BAKER (DISTINCTIVE FOODS LLC) | DISTINCTIVE FOODS LLC |
| BAKED IN BROOKLYN (BAKED IN BROOKLYN) | ALADDIN BAKERS, INC. |
| FOODS ALIVE (FOODS ALIVE INC) | FOODS ALIVE INC |
| NO BRAND LISTED (JLM MANUFACTURING) | LIPARI FOODS INC |
| MIGHTY ORGANIC (ORGANIC VALLEY FAMILY OF FARMS) | COULEE REGION ORGANIC PRODUCE POOL |
| RESER'S (RESERS FINE FOODS INC) | RESERS FINE FOODS INC |
| BAVARIAN MEATS (BAVARIAN MEAT PRODUCTS) | PREMIUM BRANDS |
| OLD WISCONSIN BITES (OLD WISCONSIN SAUSAGE CO.) | CARL BUDDIG & COMPANY |
| OLD WISCONSIN (OLD WISCONSIN SAUSAGE CO.) | CARL BUDDIG & COMPANY |
| JERKY'S GOURMET (JERKY'S GOURMET) | JERKY'S GOURMET |
| PELLY (CHURRITOS CAMAGUEYANOS CORP) | CHURRITOS CAMAGUEYANOS CORP |
| BROOKLYN (THE BROOKLYN BREWERY) | THE BROOKLYN BREWERY |
| SMOKEHOUSE (GLENWOOD SMOKED PRODUCTS INC) | GLENWOOD SMOKED PRODUCTS INC |
| REINNECK RANCH (REINNECK RANCH INC) | REINNECK RANCH INC |
| POPPEE'S (POPPEE'S POPCORN CO) | WIND POINT PARTNERS |
| NEWMAN'S OWN ORGANICS (NEWMAN'S OWN ORGANICS INC) | NEWMAN'S OWN INC |
| GIFT POP (SIGNATURE BRANDS LLC) | SIGNATURE BRANDS LLC |
| GRANNY GOOSE (SNACK ALLIANCE INC) | WIND POINT PARTNERS |
| WABASH VALLEY FARMS (WABASH VALLEY FARMS) | WABASH VALLEY FARMS |
| THE TREAT SHOPPE (THE TREAT SHOPPE) | THE TREAT SHOPPE |
| DRIZZILICIOUS (GOURMET BASICS) | GOURMET BASICS |
| THE FLAVOR MILL (HERR FOODS INC.) | HERR FOODS INC. |
| REAL KETONES (REAL KETONES) | REAL KETONES |
| GRANNY GOOSE (SHEARER'S FOODS INC.) | WIND POINT PARTNERS |
| SHEARER'S (SHEARER'S FOODS INC.) | WIND POINT PARTNERS |
| GIBBLE'S (NIBBLE WITH GIBBLES INC) | MARTIN'S FAMOUS PASTRY SHOPPE |
| BARREL O' FUN (BARREL O' FUN SNACK FOODS CO.) | WIND POINT PARTNERS |
| KITCHEN FRESHHH (OZARK SALAD COMPANY, INC) | RESERS FINE FOODS INC |
| LA MOLIENDA (LA CASA GRANDE S.A. DE C.V.) | TURCOS ESTRELLA S.A. DE C.V. |
| PIKIN (PIKIN FOOD PRODUCTS) | C & R SALES INC |
| KOKA BOOTH (KOKA BOOTH) | KOKA BOOTH |
| JIMMY CHIPS (JIMMY JOHN'S) | JIMMY JOHN'S |
| SAVOURSMITHS (SAVOURSMITHS LTD) | SAVOURSMITHS LTD |
| NO BRAND LISTED (JFC INTERNATIONAL INC) | KIKKOMAN CORPORATION |
| KIND (KIND LLC) | KIND LLC |
| J-BASKET (JFC INTERNATIONAL INC) | KIKKOMAN CORPORATION |
| SLIM FAST (SLIM-FAST FOODS COMPANY) | GLANBIA PLC |
| MELISSA'S (WORLD VARIETY PRODUCE, INC.) | WORLD VARIETY PRODUCE, INC. |
| NO BRAND LISTED (NASSAU CANDY DISTRIBUTORS INC) | NASSAU CANDY DISTRIBUTORS INC |
| CATALINA CRUNCH (CATALINA SNACKS INC) | CATALINA SNACKS INC |
| THINFUL (PIEDMONT CANDY CO INC) | PIEDMONT CANDY CO INC |
| SIREN (SIREN SNACKS INC) | SIREN SNACKS INC |
| OLD DUTCH (OLD DUTCH FOODS INC) | OLD DUTCH FOODS LTD |
| RADEBERGER (BINDING BRAUEREI USA) | DR AUGUST OETKER KG |
| AMB (APPALACHIAN MOUNTAIN BREWERY LLC) | CRAFT BREW ALLIANCE |
| DEEP ELLUM BREWING CO. (DEEP ELLUM BREWING CO.) | CANARCHY CRAFT BREWERY COLLECTIVE LLC |
| NO BRAND LISTED (CANARCHY CRAFT BREWERY COLLECTIVE LLC) | CANARCHY CRAFT BREWERY COLLECTIVE LLC |
| TRUMER PILS (TRUMER BRAUEREI) | GAMBRINUS COMPANY |
| CUSHNOC BREWING CO (CUSHNOC BREWING COMPANY LLC) | CUSHNOC BREWING COMPANY LLC |
| YELLOW HAMMER BREWING (YELLOW HAMMER BREWING) | YELLOW HAMMER BREWING |
| GHOST RIVER (GHOST RIVER BREWING) | GHOST RIVER BREWING |
| BLOCK HOUSE BREWING (PITTSBURGH BREWING COMPANY) | PITTSBURGH BREWING COMPANY |
| BOONESHINE BREWING COMPANY (BOONESHINE BREWING COMPANY INC) | BOONESHINE BREWING COMPANY INC |
| CARLOS PEPITO (GELOSO BEVERAGE GROUP LLC) | GELOSO BEVERAGE GROUP LLC |
| PABST (PABST BREWING COMPANY) | BLUE RIBBON INTER. HOLDINGS |
| SQUARE MILE CIDER CO. (SQUARE MILE CIDER CO.) | CRAFT BREW ALLIANCE |
| MOSKATO LIFE (PHUSION PROJECTS LLC) | PHUSION PROJECTS LLC |
| GOAT ROCK (GOAT ROCK CIDER CO) | GOAT ROCK CIDER CO |
| WESTERN CIDER (WESTERN CIDER COMPANY LLC) | WESTERN CIDER COMPANY LLC |
| SIMPLY IDAHO (SOCKEYE BREWING COMPANY) | SOCKEYE BREWING COMPANY |
| SLRRRP (SLURP LLC) | SLURP LLC |
| COMMUNITEA KOMBUCHA (COMMUNITEA KOMBUCHA) | COMMUNITEA KOMBUCHA |
| THE STAG (WINE WORLD ESTATES) | TREASURY WINE ESTATES |
| BATTLE CREEK (BATTLE CREEK CELLARS) | PRECEPT WINE |
| TRUE MYTH (WX) | WX |
| L'UMAMI (WILSON DANIELS LTD) | YOUNG'S HOLDINGS INC |
| LUPINO (PALM BAY INTERNATIONAL) | PALM BAY INTERNATIONAL |
| FLYING LEAP (FLYING LEAP VINEYARDS) | FLYING LEAP VINEYARDS |
| CURMUDGEON (O'NEILL VINTNERS & DISTILLERS) | O'NEILL BEVERAGES CO LLC |
| POUR ME (POUR ME) | POUR ME |
| MILETTA VISTA WINERY (MILETTA VISTA WINERY) | MILETTA VISTA WINERY |
| HERALD (GOLDSCHMIDT VINEYARDS LLC) | GOLDSCHMIDT VINEYARDS LLC |
| NEW CLAIRVAUX VINEYARD (NEW CLAIRVAUX VINEYARD) | NEW CLAIRVAUX VINEYARD |
| SPARKS (SPARKS VINEYARDS & WINERY) | SPARKS VINEYARDS & WINERY |
| FIRST TIMER (DC FLYNT MW SELECTIONS) | DC FLYNT MW SELECTIONS |
| MONKEY SHOULDER (WILLIAM GRANT & SONS INC) | WILLIAM GRANT & SONS LTD |
| TEMPLETON (INFINIUM SPIRITS) | YOUNG'S HOLDINGS INC |
| PIG'S NOSE (FREDERICK WILDMAN & SONS LTD) | FREDERICK WILDMAN & SONS LTD |
| ROD & HAMMER'S (SLO BREWING CO) | UNITED STATES BEVERAGE LLC |
| ST ELMO STEAK HOUSE (ST ELMO STEAK HOUSE) | ST ELMO STEAK HOUSE |
| WEST BOTTOMS (WEST BOTTOMS WHISKEY CO) | WEST BOTTOMS WHISKEY CO |
| 10000 DROPS (10000 DROPS CRAFT DISTILLERS) | 10000 DROPS CRAFT DISTILLERS |
| ROSS ANDREW WINERY (ROSS ANDREW WINERY) | PRECEPT WINE |
| BAILEYANA (WX) | WX |
| HAZLITT 1852 VINEYARDS (HAZLITT 1852 VINEYARDS INC) | PALM BAY INTERNATIONAL |
| HECTIC (WILSON DANIELS LTD) | YOUNG'S HOLDINGS INC |
| DEER & LARK (PRECEPT WINE) | PRECEPT WINE |
| YORKVILLE CELLARS (YORKVILLE CELLARS INC) | YORKVILLE CELLARS INC |
| TOLINO (TOLINO VINEYARDS LLC) | TOLINO VINEYARDS LLC |
| HERON (HERON WINES) | HERON WINES |
| ALTO VINEYARDS (ALTO VINEYARDS LTD) | ALTO VINEYARDS LTD |
| PIERPAOLO VIGNAIOLO (VIGNETI D'ITALIA IMPORTS LLC) | VIGNETI D'ITALIA IMPORTS LLC |
| TAI PEI (DISCOVERY FOODS INC) | AJINOMOTO COMPANY INC |
| CARRY OUT CUISINE (INNOVASIAN CUISINE ENTERPRISES LLC) | INNOVASIAN CUISINE ENTERPRISES LLC |
| NEW YORK PRETZEL (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| PURNELL'S OLD FOLKS (F. B. PURNELL SAUSAGE CO INC) | F. B. PURNELL SAUSAGE CO INC |
| PORTESI (PORTESI'S ITALIAN FOODS INC) | PORTESI'S ITALIAN FOODS INC |
| SUPREME CHOICE (SUPREME LOBSTER AND SEAFOOD COMPANY) | SUPREME LOBSTER AND SEAFOOD COMPANY |
| BOUNTHANH'S (BOUNTHANH'S EGG ROLLS) | BOUNTHANH'S EGG ROLLS |
| DINA MIA KITCHENS (DINA MIA KITCHENS INC) | DINA MIA KITCHENS INC |
| ICEE SLUSH (ICEE OF AMERICA INC) | J & J SNACK FOODS CORP |
| WHOLE FRUIT (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| WHITE CASTLE (WHITE CASTLE SYSTEM INC) | WHITE CASTLE SYSTEM INC |
| WHITEY'S (WHITEYS ICE CREAM MFRS) | WHITEYS ICE CREAM MFRS |
| CREAM'WICH (ROTHMAN FOOD GROUP LLC) | ROTHMAN FOOD GROUP LLC |
| PREMIUM CREAMIES (PREMIUM ICE CREAM CO INC) | PREMIUM ICE CREAM CO INC |
| NIGHTINGALE (NIGHTINGALE INC) | NIGHTINGALE INC |
| PACE (PACE SETTERS INC) | PACE SETTERS INC |
| FAIRLIFE (FAIRLIFE LLC) | FAIRY TALES HAIR CARE INC |
| DARIGOLD (DARIGOLD, INC.) | NORTHWEST DAIRY ASSOCIATION |
| RITCHEY'S (RITCHEY'S DAIRY INC) | RITCHEY'S DAIRY INC |
| WILCOX'S (WILCOX ICE CREAM) | WILCOX ICE CREAM |
| SUNSHINE FOODS (SUNSHINE FOODS INC) | SUNSHINE FOODS INC |
| SISLERS (SISLERS DAIRY PROD CO INC) | SISLERS DAIRY PROD CO INC |
| BABCOCK (BABCOCK HALL DAIRY STORE) | BABCOCK HALL DAIRY STORE |
| FERNANDO'S (FOSTER FARMS) | FOSTER POULTRY FARMS |
| AFC (ADVANCED FRESH CONCEPTS CORP.) | ADVANCED FRESH CONCEPTS CORP. |
| POSADA (WINDSOR QUALITY FOOD COMPANY LTD) | AJINOMOTO COMPANY INC |
| COBBLESTONE FARMS (SKILCOR FOOD PRODUCTS INC) | PREMIUM BRANDS |
| JFC (JFC INTERNATIONAL INC) | KIKKOMAN CORPORATION |
| NATCHITOCHES (NATCHITOCHES MEAT PIES) | NATCHITOCHES MEAT PIES |
| KELLY'S (KELLY'S BAR-B-QUE INC) | KELLY'S BAR-B-QUE INC |
| MINARD'S BIT O ITALY (MINARD'S SPAGHETTI INN INC) | MINARD'S SPAGHETTI INN INC |
| LENA'S (LENA'S CAJUN SEAFOOD DISHES INC) | LENA'S CAJUN SEAFOOD DISHES INC |
| BONENE (BONENE CRAWFISH PIES ETC LLC) | BONENE CRAWFISH PIES ETC LLC |
| PAPA JOHN'S (PAPA JOHN'S SALADS & PRODUCE INC) | PAPA JOHN'S SALADS & PRODUCE INC |
| LENA'S PIZZA (ROMA PIZZA WORKS CO.) | ROMA PIZZA WORKS CO. |
| BUCKY'S BEST PIZZA CO. (BUCKY'S BEST PIZZA CO.) | BUCKY'S BEST PIZZA CO. |
| PIZZA CORNER (BERNATELLO'S PIZZA INC) | BERNATELLO'S PIZZA INC |
| GIOIA'S DELI (FAVAZZA SPECIALTY FOODS) | FAVAZZA SPECIALTY FOODS |
| BRAND NOT AVAILABLE (KISS PRODUCTS, INC.) | KISS PRODUCTS, INC. |
| RED BY KISS (KISS PRODUCTS, INC.) | KISS PRODUCTS, INC. |
| BRIGHT BUYS (BRADSHAW INTERNATIONAL INC) | BRADSHAW INTERNATIONAL INC |
| LIL' NECESSITIES (LIL' NECESSITIES INC) | LIL' DRUG STORE PRODUCTS, INC. |
| BRAND NOT AVAILABLE (LINDA ROCHNER SALES) | LINDA ROCHNER SALES |
| TITAN (BROADWAY ENTERPRISES INC) | BROADWAY ENTERPRISES INC |
| BRAND NOT AVAILABLE (RAINBOW DISTRIBUTORS INC) | RAINBOW DISTRIBUTORS INC |
| SWIRLYDO (GRACE HARVEST & ASSOCIATES LLC) | GRACE HARVEST & ASSOCIATES LLC |
| BRAND NOT AVAILABLE (TAPPER CANDIES INC) | HALLMARK CARDS INCORPORATED |
| CONDITION 3-IN-1 (IDELLE LABS LTD) | HELEN OF TROY LTD |
| WAHL (WAHL CLIPPER CORPORATION) | WAHL CLIPPER CORPORATION |
| WET 'N' WILD (MARKWINS BEAUTY PRODUCTS INC) | MARKWINS INTERNATIONAL CORP |
| CAKE (CAKE BEAUTY) | MAV BEAUTY BRANDS INC |
| JOHNNY'S CHOP SHOP BARBERS (GET LUCKY INC) | GET LUCKY INC |
| ULTRA SHEEN (JOHNSON PRODUCTS COMPANY) | RCJP ACQUISITION INC |
| BONFI NATURAL (BONFI NATURAL) | BONFI NATURAL |
| WILDROOT (STEPHAN COMPANY) | STEPHAN COMPANY |
| VICKS (HELEN OF TROY LTD) | HELEN OF TROY LTD |
| JOAH (KISS PRODUCTS, INC.) | KISS PRODUCTS, INC. |
| OCEAN POTION (KIK INTERNATIONAL) | VESTAR CAPITAL PARTNERS |
| DR SCHOLL'S (SCHOLLS WELLNESS COMPANY) | SCHOLLS WELLNESS COMPANY |
| THE FARMERS WIFE (FARMER'S WIFE, THE) | FARMER'S WIFE, THE |
| OUTDOOR HANDS (OUTDOOR HANDS LLC) | OUTDOOR HANDS LLC |
| MOTHER'S FRIEND (S S S COMPANY) | S S S COMPANY |
| SENSI-CARE (CONVATEC) | CONVATEC |
| CHAMBERLAIN GOLDEN TOUCH (CHAMBERLAIN'S LOTION) | WEEKS & LEO CO., INC. |
| JUST BORN MIKE AND IKE (JUST BORN INC) | JUST BORN INC |
| NO BRAND LISTED (OLD EAST MAIN CO) | OLD EAST MAIN CO |
| ABG ACCESSORIES (ABG ACCESSORIES) | ABG ACCESSORIES |
| NO BRAND LISTED (MIWORLD ACCESSORIES LLC) | MIWORLD ACCESSORIES LLC |
| NO BRAND LISTED (ZHEJIANG BAOSHIJIE CHEMICAL TCHNLGY CO) | ZHEJIANG BAOSHIJIE CHEMICAL TCHNLGY CO |
| INFUSIUM (IDELLE LABS LTD) | HELEN OF TROY LTD |
| PUBLIC GOODS (PUBLIC GOODS) | PUBLIC GOODS |
| LIENDREX (MENPER DISTRIBUTORS INC.) | MENPER DISTRIBUTORS INC. |
| GINSENAT (USA COMMERCE INC) | USA COMMERCE INC |
| SUNMARK (MCKESSON CORPORATION) | MCKESSON CORPORATION |
| CON ACEITE DE SANGRE DE GRADO (PLANTIMEX DISTRIBUTORS INC) | PLANTIMEX DISTRIBUTORS INC |
| ALL-AMERICAN (PARTNERS A TASTEFUL CHOICE CO) | PREMIUM BRANDS |
| NO BRAND LISTED (GRAN DIA BAKERY CORP) | GRAN DIA BAKERY CORP |
| LA PALOMA (NAZARENO DIST) | NAZARENO DIST |
| VALLEY LAHVOSH TREES (VALLEY LAHVOSH BAKING COMPANY) | VALLEY LAHVOSH BAKING COMPANY |
| HOBI'S BITES (HOBI'S LLC) | HOBI'S LLC |
| GHIDDO'S (FALCONE'S COOKIELAND LTD) | FALCONE'S COOKIELAND LTD |
| GONE ROGUE (LAND O'FROST INC) | LAND O'FROST INC |
| DIETZ & WATSON ORIGINALS (DIETZ & WATSON INC) | DIETZ & WATSON INC |
| KAUKAUNA (BEL BRANDS USA) | FROMAGERIES BEL S A |
| ORGANIC PRAIRIE (ORGANIC VALLEY FAMILY OF FARMS) | COULEE REGION ORGANIC PRODUCE POOL |
| STARBOARD (FRESHER THAN FRESH INC) | FRESHER THAN FRESH INC |
| PEOPLES CHOICES (PEOPLES SAUSAGE COMPANY) | PEOPLES SAUSAGE COMPANY |
| KEWASKUM (KEWASKUM FROZEN FOODS INC.) | KEWASKUM FROZEN FOODS INC. |
| EL RANCHERO (PRODUCTOS EL RANCHERO) | PRODUCTOS EL RANCHERO |
| STRAUSS (STRAUSS BRANDS INC) | STRAUSS BRANDS INC |
| DOUBLE FEATURE (BARREL O' FUN SNACK FOODS CO.) | WIND POINT PARTNERS |
| DALE'S GOURMET KETTLE POPCORN (DALE'S GOURMET KETTLE POPCORN) | DALE'S GOURMET KETTLE POPCORN |
| KALAMAZOO KETTLE CORN (KALAMAZOO KETTLE CORN COMPANY) | KALAMAZOO KETTLE CORN COMPANY |
| POPCORN COUNTRY (POPCORN COUNTRY) | POPCORN COUNTRY |
| LITTLE LAD'S (LITTLE LAD'S) | LITTLE LAD'S |
| CARAMEL SENSATIONS (SAVORY FOODS, INC) | SAVORY FOODS, INC |
| KAS (BORDEN INC) | BORDEN INC |
| SARATOGA CHIPS (SARATOGA CHIPS, LLC.) | SARATOGA CHIPS, LLC. |
| REAL (ARA FOOD CORP) | HANOVER FOODS CORPORATION |
| GOODS (LEWIS GOOD) | LEWIS GOOD |
| CORRELL (CORELL'S POTATO CHIPS) | CORELL'S POTATO CHIPS |
| LA FLOR DE JALISCO (LA FLOR DE JALISCO INC) | LA FLOR DE JALISCO INC |
| NORTH STAR TRADING COMPANY (ANN'S HOUSE OF NUTS INC) | TREE HOUSE FOODS INC |
| WERTHER'S (STORCK USA L P) | AUGUST STORCK KG |
| DONG WON (DONGWON F&B CO LTD) | DONGWON GROUP |
| ANDES (CHARMS COMPANY) | TOOTSIE ROLL INDUSTRIES INC |
| SUPERIOR NUT COMPANY (SUPERIOR NUT COMPANY INC) | SUPERIOR NUT COMPANY INC |
| GUY'S (GUY'S FOODS, INC.) | MATTHEW HEADLY HOLDINGS |
| SNACK ATTACK (TREE OF LIFE INC) | KEHE FOOD DISTRIBUTORS |
| AMISH WEDDING (AMISH WEDDING FOODS) | TROYER CHEESE CO |
| CAPORAL (CAPORAL FOODS) | CAPORAL FOODS |
| NO BRAND LISTED (JFC INTERNATIONAL INC) | KIKKOMAN CORPORATION |
| BLUE BELL (BLUE BELL CREAMERIES, INC) | BLUE BELL CREAMERIES, INC |
| WHOLE FRUIT (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| ATKINS (BELLISIO FOODS INC) | BELLISIO FOODS INC |
| CHICKEN OF THE SEA (CHICKEN OF THE SEA INTERNATIONAL) | THAI UNION FROZEN PRODUCTS PCL |
| KISS (KISS PRODUCTS, INC.) | KISS NATURALS |
| FAIRLIFE (FAIRLIFE LLC) | FAIRY TALES HAIR CARE INC |
| KISS (KISS PRODUCTS, INC.) | KISS PRODUCTS, INC. |
| KISS (KISS PRODUCTS, INC.) | KISS NATURALS |
| HARRY'S (HARRY'S, INC.) | HARRY'S, INC. |
| DESERT ESSENCE (DESERT ESSENCE COSMETICS) | KIKKOMAN CORPORATION |
| DESERT ESSENCE (DESERT ESSENCE COSMETICS) | KIKKOMAN CORPORATION |
| ICEE (J & J SNACK FOODS CORP) | J & J SNACK FOODS CORP |
| LIL' NECESSITIES (LIL' NECESSITIES INC) | LIL' DRUG STORE PRODUCTS, INC. |
| CANTU (PARFUMS DE COEUR LTD) | PDC BRANDS |
| WET 'N' WILD (MARKWINS BEAUTY PRODUCTS INC) | MARKWINS INTERNATIONAL CORP |
| DESERT ESSENCE (DESERT ESSENCE COSMETICS) | KIKKOMAN CORPORATION |
| FAIRLIFE (FAIRLIFE LLC) | FAIRY TALES HAIR CARE INC |
| JFC (JFC INTERNATIONAL INC) | KIKKOMAN CORPORATION |
| NO BRAND LISTED (JFC INTERNATIONAL INC) | KIKKOMAN CORPORATION |
| NEWMAN'S OWN (NEWMAN'S OWN INC) | NEWMAN'S OWN INC |
| MELISSA'S (WORLD VARIETY PRODUCE, INC.) | WORLD VARIETY PRODUCE, INC. |
| BARREL O' FUN (BARREL O' FUN SNACK FOODS CO.) | WIND POINT PARTNERS |
*Across select categories, top 5 winners may have Brand Scores below 500 for Price, Promotion
Pricing Excellence:
A measure of a brand’s ability to structure pricing for sales maximization. Top-5 SMB brands across select CPG categories scored an ’A’, an excellent rating. The Pricing function of the NielsenIQ Brand Score measures performance across six equally weighted factors – everyday price structure, price thresholds, price position in the category, velocity, and historical pricing changes. Computing an overall efficacy of brand’s pricing strategy relative to competitors in the category.
Promotion Excellence:
A measure of a brand’s effectiveness in driving sales through promotions.
Top-5 SMB brands across select CPG categories scored an ’A’, an excellent rating. The Promotion function of the NielsenIQ Brand Score measures across five equally weighted factors – promotion efficiency, depth of discount, promoted price thresholds, fair share of support, and promotion timing.
Three Simple Steps
1
Get Smart
Do you know how your brand is competing on price, promotion, assortment, and new products? Using NielsenIQ’s Brand Score, you can! Just enter your brand name and our nifty tool will handle all of the heavy lifting for you. You’ll get an easy-to-read dashboard highlighting your brand’s performance in your chosen category with a simple letter and number grade.
2
Get Better
Your NielsenIQ Brand Score isn’t a static number. Changes you make to your own product offerings, pricing, promotions, and the overall category can impact your Score. That’s why we created a guide that gives you everything you need to know to improve your Brand Score and start taking more control over the market.
3
Get Help
You don’t have to go it alone; we have a full team of Brand Score experts ready to help you with any need that arises. Whether you want more information on how Brand Score works, are looking for ways to improve your score, or even just want to learn more about the overall market and future trends we’re here for you.
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NielsenIQ Brand Score awards are based on NielsenIQ proprietary analytical models using 52 weeks of NielsenIQ Retail Measurement Services (RMS) Data (sourced from NielsenIQ syndicated retail measurement databases). Award winners in March 2022 are based on NielsenIQ Brand Score models sourced from NielsenIQ RMS data [covering the 52-week data period ending January 1, 2022]
The technology related to NielsenIQ Brand Score is patent pending and owned by Nielsen Consumer LLC.
SMB segment definition: a Small Brand is a brand that is part of a portfolio that has <US $200M in annual sales tracked by NielsenIQ RMS data; a Medium Brand is a brand that is part of a portfolio that has US $200M – $1B in annual sales tracked by NielsenIQ RMS data.
