Linkontro is the FMCG community’s annual gathering for a professional update and to draw the path to the near future. The event is an opportunity for discussion to intercept signs of change, in terms of consumption, where new ideas cross at very high speed and solid bridges are built that can unite the different souls of the industry: Brand and Sign.

The long history of the event is confirmation that Linkontro is a unique and unmissable moment to look beyond and design a sustainable future together. Linkontro is an initiative desired by NIQ (NielsenIQ), which has been guiding its implementation for more than 30 years www.niq.com/linkontro2024 

NIQ, a leading global consumer intelligence company, reveals new growth paths to retailers and consumer goods manufacturers. In 2023, NIQ joined forces with Gfk, another industry leader, thus providing its clients with unprecedented global coverage.  

With a holistic reading of the retail industry and the most comprehensive consumer insights from advanced analytics and cutting-edge platforms, NIQ provides the most comprehensive view – the Full View(TM).

NIQ is a part company of Advent International, present in more than 100 countries covering more than 90 percent of the world’s population. For more information, visit NIQ.com