Analysis
Build the right strategies with gfknewron Predict for Manufacturers
Plan your future using the world’s most comprehensive sales tracking data for Tech & Durables.
Mitigate risks and maximize future growth with tools for scenario planning, revenue optimization, forecasting market potential, and validating potential tactics and strategies. Enhance your decision-making process with relevant insights, powered by an advanced Machine Learning platform.
Optimize pricing and promotions
Quantify the risk of competitive pricing action on your portfolio. Then improve your price and promotion planning to come out on top.
Plan for success
Forecast sales and plan your scenarios for growth. Ensure your strategies remain fit for purpose to market developments, in the upcoming months.
Unlock your Brand’s potential
Pinpoint market areas to generate revenue premium, discover which areas are driving strong performance, and know where to focus your improvement efforts.
Drive your competitive position
Gain unrivalled insight into your competitive position within the market. Identify the most effective sales channels and leverage product portfolio gaps to enhance your market performance.
Today’s winners are agile and data-driven
77%
of companies with CEOs that make data-driven decisions will achieve business goals. (Source: Deloitte)
47%
of outperformers reprioritize more frequently. (Source: GfK)
4.1x
profitability gained by organizations that reached future-readiness by 2020. (Source: Accenture)
Stay ahead of your competitors with an advanced machine learning platform
Understand the true value of your brand and identify key areas to optimize for peak conversions.
- Drive revenue growth
Improve your understanding of how to best build your portfolio and recognize the drivers of success in your premiumization strategy. - Optimize conversion rates
Intuitively assess the top-line performance results for every market your company subscribes to. Then easily manage your sales funnel with enhanced forecasting and predictive capabilities. - …and see it all in one connected view
Visualize your strengths and weaknesses across segments in a comprehensive overview.
React with confidence when disruptions occur
Pivot with precision to win, even when facing volatile markets and changing consumer behavior.
- Optimize your promotions to stay ahead of competition
Simulate the impact of price changes before you make them. Make informed decisions to secure successful pricing strategies in uncertain times. - Be the first to act
Gain unrivalled insight into your competitive position within the market. Recommendations powered by advanced machine learning provide actionable plans to enhance your market performance right away.
Forecast sales and simulate future scenarios
Predictive tech allows you to plan tomorrow’s successes, today.
- Find the optimal pricing strategy
Simulate your temporary pricing adjustments to ensure you aren’t leaving money on the table. Strategically balance and manage retailer distribution. - Master your supply chain management
Detailed segment forecasts offer deeper understanding of sales projections to optimize your stock and promotions management. - Plan your strategy
Better decision making on your strategy with long-term forecasts. Understand with enhanced data visualizations the long-term trend.
Featured Insight
State of Tech & Durables
Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.
Featured Insight
Featured Insight
Working with certainty:
How everyday business forecasters achieve strategic planning success
Featured Insight
Case Study
Building and supporting strategic initiatives rooted in gfknewron Predict
gfknewron helped Indurama’s sales and marketing team react fast and adapt their business plans and actions in a challenging pandemic environment.
Featured Product
gfknewron – One platform, total clarity
Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.
Featured Product
GfK Market Intelligence: Sales Tracking
Master your market with data-driven tactical and strategic decisions.
gfknewron Predict is part of the gfknewron platform
Leverage the power of data-driven clarity for better, faster decisions.
