Education
Content Creation Solutions
Deliver the best shopping experience by making products more discoverable and engaging.
Select your industry below, and talk to one of our experts
Start your digital transformation journey
Renowned for our expertise in creating and managing high-quality digital product content including images, descriptions, and specifications for 52,000+ brands and 750+ retailers and wholesalers. We are proactive in ensuring product content coverage and quality is always improving.
- Activate shopper needs from one source
- Stand out from the competition
- Connect with shoppers and drive sales
Stand out on the digital shelf
Discoverability is the first step in a shopper’s journey to purchase; if your product can’t be found, it can’t be bought. To capture shopper attention, your products need to do more than just appear; they need to shine. At NIQ Brandbank, we offer flexible content creation solutions to ensure your products are always represented with high-quality, engaging visuals and data, wherever shoppers browse.
Methods of content creation
Different product categories require different types of data (what works for a loaf of bread won’t suit an office chair). That’s why we tailor our content collection and creation approach meticulously to each product. From physical content capture and CGI rendering to data extraction, we use the most effective methods to generate accurate, high-quality product content for your unique brand.
1
Drive product discoverability
Bring your product to life and stand out from the competition by showcasing best-in-class, enhanced product images to your brand.
2
Power path to purchase
Enable informed purchasing decisions and transform shopper confidence with quality assured full back-of-pack and detailed specification digital product content across all channels.
3
Connect with shoppers
Leverage our extensive distribution networks and connect with your shoppers seamlessly by syndicating your product content to all desired channels.
FMCG
In the fast-moving world of FMCG, product content plays a critical role in helping shoppers make confident choices quickly. Whether its high-quality imagery captured in our professional studios, CGI assets created by our expert teams, or support distributing your existing brand content, NIQ Brandbank ensures your products are represented consistently and accurately across every channel.
By delivering rich, reliable content, we help your products stand out on the digital shelf, improve searchability, and drive conversion. This makes it easier for shoppers to discover, trust, and buy your brand with ease.
Asda utilizes Omnishopper Create to streamline the product onboarding process
ASDA highlights the ‘speed, accuracy and better quality’ of images, and the accuracy of back of pack data collection through the CGI process.
Morrisons utilize NIQ Brandbank’s CGI technology with Omnishopper Create
The Omnishopper Create solution saves Morrison’s suppliers more than £200 per product for content creation.
Tech & Durables
NIQ Brandbank (formerly GfK Etilize) helps tech and durables brands – which cover office products, consumer technology, IT, home technology, and more – to stand out online with high-quality, search-optimized product content tailored to your brand standards. From detailed technical specs to compelling descriptions and best-in-class imagery, we showcase your products’ unique features to drive comparison, evaluation, and purchase.
With translation and localization into over 30 languages across 56 markets, we ensure your content connects with global audiences and performs across every digital touchpoint.
High-resolution Imagery
Product titles, details, and feature benefit bullets
Detailed technology specs
Sustainability attributes
Success Story
VisionTek: Optimizing product content for eCommerce
VisionTek relies on NIQ Brandbank for accurate, detailed product information for its channel partners
Looking to grow your coverage?
NIQ Brandbank has custom-built proprietary systems in place to generate many content elements using product group / category level and brand level rules as applicable to help you scale your content at a low cost.
Select your industry below, and talk to one of our experts
