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Reach the right audience with gfknewron Consumer for Retail

Understand your consumers’ behavior to redefine your success.

To captivate your target audience and drive demand, you need to acquire a richer understanding of their beliefs, attitudes, and shopping behaviors. Utilize the ultimate combination of knowledge—survey insights calibrated against market data— to supercharge your ROI and position you and your range ahead of the competition. 

Stay ahead of ever-changing consumer behavior with gfknewron Consumer. 

Steer purchase decisions

Assess consumer journey to drive sales and new opportunities

Unlock your full potential

Decode your market performance and consumer perceptions to forge powerful strategies for retention and conversion

Enhance retail strategies

Maximize category growth by using shopper insights for enhanced collaboration with your supplier

Target relevant shopper audiences

Benchmark performance to optimize positioning and align with your consumers’ needs

66%

of consumers expect businesses to know their expectations

source: Salesforce

$65 million

additional net income from a 10% increase in data accessibility

source: Forrester

20x

more likely to acquire new customers if you’re a data-driven business

source: McKinsey Global Institute

Gain deeper insights, measure success, and refine strategies

  • Deep dive into shopper behaviors
    Understand shopper spending and create tailored marketing strategies. Optimize touch-points and quickly adjust to changing trends to maximize sales. 
  • Increase customer loyalty
    Monitor brand performance at each purchase stage, and prevent churn. Enhance customer experiences and align shoppers perceptions with your objectives.
  • Master the retailer landscape
    Analyze brand share and consumer spend against your competition to optimize your ranging strategy.

Featured Insight

State of Tech & Durables

Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.

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Report

NIQ Shopper Trends 2024

Decode the evolving retail landscape and store performance to forge retention and conversion

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gfknewron: One platform, total clarity.

Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.

Unlock your solution today

Translate data into action with the Full View™ for retail

Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.

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Judith Unger, Product Manager Germany

DeLonghi

“I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.”

Bettina Schaupp, Category Management and Sales Operations

Liebherr Home Appliances

“I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.”

Christian Langenberg, Manager Business Management

EPSON Germany

“Being able to respond fast to changing market developments at a product level is key to our commercial success. At Epson Germany, we trust gfknewron Predict as our go-to source of advanced marketing intelligence. All our sales teams can access timely, robust and accurate information from one easy-to-access platform.”

Amit Shah, Head of Commercial Analytics

Currys

“gfknewron Consumer has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year and the insights from the tool have been appreciated across the organization including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data. The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams – with GfK on hand to provide training support where it was needed.”

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