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Create the right opportunities with gfknewron Market for Manufacturers

Know your market so you can win it.

Empower your decision-making and drive growth with relevant insights from one always-on platform. 

Equip yourself with deep market insights and product portfolio analysis that allow you to quickly measure KPIs, gain a more comprehensive understanding of your performance, and outpace your competition.  

Confidently accelerate your growth with gfknewron Market. 

Stay on the pulse of change

Identify feature gaps and optimize your product portfolio strategy with always-on access to relevant insights.

Achieve collective goals

Grow your overall brand revenue with informed pricing strategy decisions that align all key stakeholders.

Don’t miss an opportunity

Tap into new markets, channels, and segments with sales tracking coverage that gives you the full picture.

Act with confidence

Act with confidence Maximize promotional periods and outpace your competition with key insights at your fingertips.

Today’s winners are agile and data-driven

+5%

increase in sales using rapid, proactive approach to decision making (Source: McKinsey)

47%

of outperformers reprioritize more frequently (Source: McKinsey)

+30%

annual growth rate experienced by data-driven organizations (Source: Accenture)

See the big opportunity to make a bigger impact

Evaluate a one-page product portfolio analysis to identify growth opportunities. 

  • Win market share
    Position yourself at the top through insights that allow you to adapt your product, pricing, and go-to-market strategies.
  • Understand your assortments at a glance…
    Visualize your overall market performance and where you stand relative to the total market.  
  • …and have all the data you need at your fingertips
    Save time with every critical insight connected in easy-to-navigate dashboards.

Adapt fast to lead the market

Be the first to respond to market changes with alerts.

  • Quickly identify opportunities and challenges
    Quickly spot market changes to update your strategies before your competitors.
  • Get alerts that keep you on top of your game
    Take effective action when things change in your market.

Plan with precision

Succeed in your next move – whether you need to develop new products, enter new markets, or win new customers.

  • Sell on the right channels
    Master omnichannel retail and meet customers where they shop.
  • Sharpen your go-to-market strategies 
    See how your strategy is working and plan your next move. 
  • Sell the right products in every market
    Stock the most profitable products and features to win new customers and drive brand loyalty.

Featured Insight

State of Tech & Durables

Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.

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Featured Insight

Forrester study: gfknewron delivers 345% ROI and an investment payback in less than 6 months.

Improve operational efficiency, decision-making, profitability, and market value with a data-driven market intelligence program.

Read more

Case Study

Putting intelligence at the heart of business strategy

iRobot Japan uses gfknewron for data-driven decison-making

Let’s partner up

gfknewron – One platform, total clarity

Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.

Unlock your solution today

GfK Market Intelligence: Sales Tracking

Master your market with data-driven tactical and strategic decisions.

Unlock your solution today
Roland Melz – Head of Marketing DACH Region

Harman

“gfknewron provides us with the ability to quickly analyze our market positioning within the different business units we are operating in. The intuitive user interface and provided data enables us to not only assess current market and competitor development and trends, but also helps us adapt and optimize our strategies in a fast-paced environment at a glance. Furthermore, it is a great tool to uncover business potentials, especially with the support of the great team of specialists at GfK. The consumer intelligence module delivered valuable and actionable insights into the customer journey of headphone customers we would not have received from any other data source.” 

Judith Unger – Product Manager Germany

DeLonghi

“I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.” 

Phillipp Schärli – Key Account Manager – Retail

Epson Germany

“gfknewron Market helped us identify supply chain management gaps in important price segments. The platform not only delivered the hard facts to prove where we were losing market share in the local market, but within a few clicks, it revealed how we could receive more sales through better internal supply management. As a result, we’ve prevented market share loss in an important segment and increased our portion of the total market.” 

Juan Ignacio Monge – TV/AV Marketing Director

Samsung Electronics Iberia SESA

“Based on my experience, the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed by the quality of the user experience and content and look forward to more to come.” 

Enrico Franke – Director Computing

Medion

“gfknewron Market has given everyone at Medion access to the same high-quality intelligence, which has not only increased and broadened our use of the sales tracking data, but also enabled us to work more efficiently and accelerate the speed at which we respond to market changes.” 

Marius Stoica – Country Manager

Beko Grundig Germany

“gfkewron Market is my go-to solution for fast, reliable, and accurate intelligence that supports my daily decision-making.” 

Uros Stajner – Market Intelligence

Hisense Gorenje Europe

“gfknewron Market is a really great platform for data analysis. Firstly, it is simple and user-friendly, so getting to the valuable data is much easier. Secondly, it is much faster than other solutions,  making it extremely time-efficient.” 

Bettina Schaupp – Category Management and Sales Operations

Liebherr Home Appliances

“I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.” 

Rüdiger Okulus – Head of Business Development – White Goods

Vestel Germany

“With gfknewron Market we can analyze the latest market developments fast and in-depth. The competitive analysis pinpoints exactly where we are outperformed, and it’s quick and easy to compare the features our competitors’ models offer. Evaluating market shares in different price classes and sales channels is simple, too. Overall, gfknewron Market is hugely valuable.” 

Lucian Condrutz – Consumer Sales Leader

Lenovo Romania

“gfknewron Market offers us ultra-fast access to market information, with specific insights for each segment. The platform is both intuitive and quick. It takes us only a few clicks to compare the evolution of our market share in the Romanian market to other countries globally. Ultimately, we’re able to identify market trends faster to make quicker and better business decisions.” 

gfknewron Market is part of the gfknewron platform

Leverage the power of data-driven clarity for better, faster decisions.

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