Brandbank Augmented Reality
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Research Communities
Connect with online communities to gain in-depth results on both individual and group levels on a higher scale than traditional focus groups.
Flexible consumer engagement to uncover deeper needs
NielsenIQ Research Communities is our latest take on focus groups. An online community of pre-selected consumers that access a platform to complete tasks, upload videos and collaborate with other respondents to build ideas. Each community completes various tasks ranging from AI moderated live chats, stimulus responses, interactive exercises and more.
1
Engage Your Audience
Pre-recruited participants who share their thoughts, behaviors, and experiences over multiple days. This extended engagement allows for deeper reflection and rich insights.
2
Interactive & Flexible Participation
Participants complete daily tasks, respond to open-ended questions, and interact with peers. Real-time feedback keeps engagement high, and flexible timing ensures honest, thoughtful contributions.
3
Insights That Drive Strategy
We deliver a comprehensive analysis aligned to your business needs, plus strategic workshops to turn insights into actionable plans for innovation, communication, and brand growth.
Featured Capability
AI Powered Qualitative Research
Leverage the power of AI to boost you speed and scale of
qualitative research.
Featured Capability
AI Ethnographic Research
Capture real-time qualitative behaviors and context through immersive multimedia tasks.
Featured Capability
AI In-Depth Interviews
Conduct in-depth qualitative interviews in days, with dynamic and adaptive AI conversations.
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