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SpexAccess from NIQ Brandbank
Upload, manage, and share product content – all in one place
Formerly GfK Etilize
Accurate, eye-catching product information across your catalog
NIQ Brandbank’s SpexAccess (formerly GfK Etilize) allows brands to easily syndicate updated product content to distributors, resellers, and retailers from an easy-to-use platform. From detailed technical specifications to rich and engaging content, ensure your products stand out in today’s competitive e-commerce environment.
What it is
SpexAccess is a suite of channel data management tools that lets manufacturers maintain and update their SKUs in the NIQ Brandbank product database—easily accessed by distributors, resellers, VARS and e-tailers using our global data network.
How it works
Retailers, resellers and other distribution network partners can receive and integrate manufacturers’ product information into their own systems quickly and easily, ensuring high levels of accuracy, consistency, and control.
Why it matters
SpexAccess gives products a compelling online presence that sets them apart from the competition—combined with advanced analytics for a deeper understanding of top product categories, market trends and consumer preferences.
Our product data distribution network
- Distributors:
NIQ Brandbank has partnerships with most major IT/CE/Office product distribution partners in North America. - Resellers:
Our online partners are some of the most successful companies in the industry and rely on NIQ Brandbank for their product data needs. - Industry, government, GPOs:
SpexAccess product data feeds offer accurate, up-to-date product information for industry, government, GPO, and product vendors.
Up to 36%
more sales convert when rich product content is used (Marketing Tech News)
73%
of global consumers expect brands to understand their unique needs (GfK)
75%
of shoppers are willing to switch to a brand that provides richer product information beyond what appears on the physical label (NIQ)
Unlock your product’s full potential
Create
Create or import highly structured and enhanced content to showcase your product’s key attributes.
Manage and Optimize
Effectively launch new content across channels and optimize as you gain new insights through our advanced analytics dashboard.
Share
Syndicate content both in and out of NIQ Brandbank’s network of 70,000 channel partners including major players like Amazon, Walmart, Best Buy and more.
Distributors and retailers can easily integrate updated product data into their PIM or ERP systems with customized exports. For real-time access to product data, we offer a comprehensive web service API which offers a robust search engine and merchandising functionality.
Streamline new product launches
Strategically time the release of new products, select what channels to syndicate to, and target specific regions for launch. Spanning 100 countries, deliver the right content to the right distributors – at the right time.
And with access to 40+ languages, tailor your content for regional audiences and quickly penetrate new markets.
Display engaging
content
Showing your product in the best light is key to rising above the competition – and with SpexAccess, easily create and set up highly structured and unstructured product content to ensure success. Since most people spend just 10-20 seconds on a page before determining whether to move on, you need to go beyond the basics.
Easily add enhanced elements like high-res imagery, videos, 360 product spins, comparison charts, hotspots, Augmented reality models, A+ content and more to attract buyers. Either create your own A+ content with our easy-to-use templates or supply us with your existing A+ HTML and watch it syndicate rapidly to your channel partners.
Optimize existing content
Harnessing our comprehensive analytics, continuously optimize your product content with insights gained from sales experience.
Easily edit product content using guided templates, visualize how these changes will look in an e-commerce-like interface, and effortlessly optimize your content as market dynamics evolve.
