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NIQ Brandbank
Content Health | Optimalizácia produktového obsahu
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Podporte váš rast a odlíšte sa od konkurencie prepojením nakupujúcich s optimalizovaným produktovým obsahom.
Nemôžete zlepšiť to, čo nemôžete zmerať
Content Health vám umožňuje zistiť, aký úplný a presný je váš produktový obsah a ktoré kľúčové atribúty je potrebné doplniť, aby ste zatraktívnili svoje produkty pre nakupujúcich.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/benefits-2-2.jpg?w=321)
Zlepšite úplnosť produktového obsahu
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/benefits-1-1.jpg?w=321)
Odlíšte váš produktový obsah
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/03/benefits-2-1.png?w=321)
Dosiahnite výnimočnosť v eCommerce
Urýchlite objaviteľnosť a diferenciáciu
Súčasní zákazníci nakupujú online potraviny a ostatné produkty na základe životného štýlu, špecifických potrieb v stravovaní, udržateľnosti či na základe etických princípov. Aby výrobcovia uspeli v konkurenčnom boji, sú nútení poskytnúť informácie nad rámec tých, ktoré sú uvedené na obale.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)
1
Zmerajte vaše skóre
Identifikujte nedostatky vo vašom produktovom obsahu, nájdite príležitosti pre zlepšenie a odlíšte sa od konkurencie.
2
Optimalizujte produktové atribúty
Zrýchlite cestu k nákupu a poskytnite vašim zákazníkom optimalizované produktové dáta pre vyššiu viditeľnosť produktov.
3
Poskytujte údaje nad rámec tých, ktoré sú uvedené na obale
Poskytnite retailerom a zákazníkom najlepší produktový obsah, urýchlite uvedenie na trh a posilnite vernosť k značke.
![stat | Retrieving data. Wait a few seconds and try to cut or copy again.](https://nielseniq.com/wp-content/uploads/sites/4/2023/10/34647-website-graphic-3-content-health-slovak-d01.jpg?w=1024)
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/resources-2-1.png?w=1000)
Potrebujete pomôcť?
Spojenie s vašimi zákazníkmi môže byť náročné, ale máme pre vás riešenie. Kontaktujte nás a pomôžeme vám s optimalizáciou vášho produktového obsahu online.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
![](https://nielseniq.com/wp-content/uploads/sites/4/2021/02/results-placeholder.png?w=1024)