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Make your move with consumer intelligence
Identify your next big move with the world’s most comprehensive market research and consumer insights. Get data on every customer, channel, aisle, and click. Plus, advanced analytics and expertise to help you apply it. It’s why 25,000 retailers and manufacturers trust NIQ.
Do you have the Full View?
NIQ’s ecosystem of data, emerging tech, AI and experts delivers the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.
95+
countries measuring $7.2T of global consumer spending
177M
products covered from more than 21M stores
1,800+
categories covering FMCG, Tech & Durables, and more
2.48T
transactions captured weekly, 3x more than global credit card transactions annually
Get the Full View of your industry
Comprehensive market intelligence for industries and economies across the globe
The Full View of
Consumer Packaged Goods
The Full View of
Retail
The Full View of
Technology & Durables
Featured Insight
Mid-Year Consumer Outlook: Guide to 2025
In this comprehensive look at the state of consumers, we dive into spending shifts, ongoing disruptions, and what companies should anticipate as they gear up for 2025.
Solutions
We deliver the data—trustworthy, current, relevant. So you can gain the insights—measured, tracked, forecasted.
To help you uncover your next
opportunity,
innovation,
decision.
Solutions Spotlight
NIQ Ask Arthur
Your AI persona for navigating NIQ data with ease.
