

Mitigate risks and maximize future growth with tools for scenario planning, revenue optimization, forecasting market potential, and validating potential tactics and strategies. Enhance your decision-making process with relevant insights, powered by an advanced Machine Learning platform.
Quantify the risk of competitive pricing action on your portfolio. Then improve your price and promotion planning to come out on top.
Forecast sales and plan your scenarios for growth. Ensure your strategies remain fit for purpose to market developments, in the upcoming months.
Pinpoint market areas to generate revenue premium, discover which areas are driving strong performance, and know where to focus your improvement efforts.
Gain unrivalled insight into your competitive position within the market. Identify the most effective sales channels and leverage product portfolio gaps to enhance your market performance.
of companies with CEOs that make data-driven decisions will achieve business goals. (Source: Deloitte)
of outperformers reprioritize more frequently. (Source: GfK)
profitability gained by organizations that reached future-readiness by 2020. (Source: Accenture)
Understand the true value of your brand and identify key areas to optimize for peak conversions.
Pivot with precision to win, even when facing volatile markets and changing consumer behavior.
Predictive tech allows you to plan tomorrow’s successes, today.
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How everyday business forecasters achieve strategic planning success
gfknewron helped Indurama’s sales and marketing team react fast and adapt their business plans and actions in a challenging pandemic environment.
Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.
Master your market with data-driven tactical and strategic decisions.
“I really enjoy using gfknewron Market and Predict. With its filtering capability, I can quickly see a market and competitor overview. The guided drill-down options are really valuable, and it is easy to generate graphics. The leaflet database is perfect for following weekly developments. Plus, the team at GfK answers questions efficiently and I’ve been impressed at how responsive they are at implementing ideas for improvements.”
“I really like how fast I can access and analyze relevant data from gfknewron Market. The intelligence ranges from the big picture right down to the detail at product level. This means I can easily evaluate my product groups and identify opportunities. In addition, I use gfknewron Predict to assess price elasticity and temporary price reductions to find the most suitable promotions.”
“Being able to respond fast to changing market developments at a product level is key to our commercial success. At Epson Germany, we trust gfknewron Predict as our go-to source of advanced marketing intelligence. All our sales teams can access timely, robust and accurate information from one easy-to-access platform.”
Leverage the power of data-driven clarity for better, faster decisions.